Case Study: Raj IAS Academy, Chandigarh – A Performance and Impact Analysis

About Raj IAS

Raj IAS Academy is well recognized in Chandigarh for UPSC and State Civil Services, and also prepares students for Prelims and Mains Examination, plus prepares the candidates for UPSC Interviews. The Academy does more than offer the curriculum; it builds the context, clarity, and commitment that are necessary to crack one of the most difficult examinations in India. Where you can realize aspirations, be mentored, and make opportunities happen. 

What Services does Raj IAS Academy provide to UPSC Students?

Raj IAS Academy is committed to helping the aspirants, and having offered various preparation courses like HAS, HPAS, and PCS, and thorough preparation programs focusing on the full syllabus as per the UPSC examination, must continue driving aspirants to prepare. With the Best Teaching Team, best study material, best mock tests, and the correct mindset to approach the competitive examinations for UPSC and State PCS. Raj IAS Academy will help students achieve conceptual clarity, develop analytical skills, and maintain high motivation levels throughout their preparatory journey. A dedicated approach, along with a conducive environment in which aspirants can develop confidence and be the best in one of the most competitive examinations across the country.

When did it start?

Raj IAS Academy started in 2015 in Chandigarh, India, to help people prep for the Civil Services Exam. Raj Malhotra (a retired IPS officer) founded it, bringing over 22 years of teaching to the table. He’s guided many students who’ve cracked the exam and become IAS, IPS, IRS officers, etc.

This academy is a real success. In just 3 years, they’ve helped over 75 people land civil servant jobs and guided more than 500 IAS and Civil Services officers. They offer both in-person and online classes and have a team of over 50 experienced people. Raj IAS Academy gives you a cool place to learn, with guidance and free advice.

Techglide Stepped Up Raj IAS Academy's SEO, Social Media, and Ad

We’ve been helping Raj IAS Academy get better known online. We used search engines, social media, and ads to get their name out there. Here’s a quick look at how it went.

Search Engine Optimization (SEO)

  • Keyword Research: Found more than 120 keywords searched for when looking for UPSC, IAS, and civil services coaching.
  • More Traffic: Got 75% more free traffic to your site in half a year.
  • Rank improvement: Reached the top 3 on Google for 120 target keywords.

Social Media

  • Social Media: Got way more people involved – up 85% – just by talking to our online community.
  • Ad Campaigns: Our ads got clicked on three times more because we aimed them at those who’d be into them.
  • Hashtags: We checked out what hashtags were trending and relevant, and it boosted our free reach by 70%.

Ads

  • Smarter Budgeting: We adjusted our ad budget and focused on top-performing ads, cutting the cost per click by 89%.
  • Targeted Ads: By focusing ads on key customer areas, local leads tripled.
  • Seasonal Ad Plans: We looked at last year’s data to create seasonal ad plans, and engagement tripled this year.

Synopsis

The team-up between Raj IAS Academy and Techglide has seriously boosted the academy’s online game. Techglide’s focus on SEO, social media, and targeted ads has given Raj IAS Academy a bigger stage, helping them reach more UPSC hopefuls. This partnership not only improved the academy’s online visibility but also increased enrollments and brand awareness, giving them a stronger position in a tough market.

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