Dronacharya IAS Academy began with a clear vision of helping aspiring civil servants succeed, but that was difficult as they ran into challenges with visibility in the early stages. The quality of teaching and the drive to teach were strong, but visibility was limited to word of mouth and local offline advertising. Visibility was restricted because there was little or no digital strategy in place.
Dronacharya IAS Academy offers extensive training and guidance programs to students who wish to crack the Civil Services Examination (CSE). Dronacharya IAS Academy provides structured classroom programs to students. The expert mentors of a complete course at Dronacharya IAS Academy offer guided support in reliable study materials, a consistent format of test series, answer writing practice, and guidance to enrich conceptual clarity and exam-focused preparation. Dronacharya IAS Academy holds academic support programs to develop students’ social aspects, like personality development, interview preparation, and motivational sessions to develop confidence, discipline, and punctuality in aspirants.
In their early stage, they relied on local, offline, and traditional means of advertising, like pamphlets, newspaper ads, and seminars that would invite prospective students to hear them speak. This meant that when students entertained interest from distant parts of the country, discovering their programs and achievements was a challenge, making it impossible for bigger, more visible competitors. They were able to build a small but strong community because of their local presence, but students in other parts of India just weren’t aware of the programs they offered or the success they had using their programs.
As the IAS coaching industry became more competitive, students were turning to online solutions for their preparation, and so Dronacharya IAS Academy knew they had to work on their online presence. That’s when Techglide stepped in.
Dronacharya Academy’s relationship with Techglide has greatly increased the Academy’s online presence. Using SEO, social media, and targeted advertising with Techglide, Dronacharya IAS Academy has been in a better position to reach prospective UPSC candidates. Techglide’s months of work created not only new exposure, enrollments, and subsequently brand awareness, it created a more competitive positioning for Dronacharya IAS Academy as an increasingly competitive and difficult marketplace to face.
