Career Detail

Key Responsibilities:

Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and opportunities for ad campaigns.

Campaign Management: Create and manage PPC campaigns on platforms such as Google Ads and Bing Ads to drive relevant traffic.

Ad Copy Creation: Develop compelling ad copy and ad creatives that resonate with our target audience.

Budget Management: Monitor and optimize campaign budgets to maximize ROI and minimize wastage.

Ad Placement: Implement and manage ad placements, targeting, and bidding strategies.

Performance Analysis: Regularly analyze and report on the performance of PPC campaigns, making data-driven adjustments to achieve optimal results.

Ad Extensions: Utilize ad extensions to enhance the visibility and relevance of our ads.

Competitor Analysis: Keep a close eye on industry trends, competitive landscape, and emerging opportunities.

A/B Testing: Conduct A/B tests on ad creatives, landing pages, and other campaign elements to improve conversion rates.

Quality Score Optimization: Work to improve Quality Scores to lower ad costs and enhance ad positions.

Collaboration: Collaborate with the SEO team and other marketing professionals to ensure a unified digital marketing strategy.

Qualifications:
– 2 to 4 years of experience.

– Proficiency in Google Ads, Bing Ads, and other PPC platforms.

• Develop and execute effective PPC strategies to achieve client goals and objectives.
• Conduct keyword research and analysis to identify valuable opportunities for targeting.
• Create and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media channels.