In the world of digital marketing, keyword research is one of the most critical tasks to improve your website’s visibility. It helps you understand what terms people are using to search for products or services, and by optimising for the right keywords, you can drive more organic traffic to your site. So, if you are looking for the best seo company in chandigarh or seo services for real estate or any other business you will come across this word called ”keyword.” While there are plenty of premium tools available, many free keyword research tools provide valuable insights without costing a penny. Techgldie will share 4 of the best free tools that can boost your SEO campaigns.
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What is the keyword?
Keywords are the specific words or phrases people use to search for information online. When you need a bag for your office, you might search for “office bag,” or more specifically, “office bag for men,” “office bag for women,” “office bag for lunch box,” or “office bag for laptop.”
As a marketer, you don’t have to manually search for these keywords. There are many free tools available that can help you find relevant keywords quickly and efficiently. These tools can provide you with a long list of keywords, even in specific locations.
4 Free Keyword Research Tools
1. Google Keyword Planner
Google Keyword Planner is one of the most widely used free tools for keyword research. Since it’s provided by Google, it offers highly relevant data straight from the search engine itself.
Benefits:
- Accurate Data: Because it pulls data directly from Google, you can be sure that the information is precise and up-to-date.
- Search Volume: It gives you an estimate of how many times a keyword is searched each month.
- Keyword Suggestions: The tool suggests related keywords, which can help you discover new opportunities.
By using Google Keyword Planner, you can ensure that you’re optimising for keywords that your target audience is actively searching for. This has directly helped us find relevant terms and focus on what our audience is looking for, thereby increasing our website traffic.
2. Ubersuggest
Ubersuggest is a free tool created by digital marketing expert Neil Patel. It offers features such as keyword suggestions, traffic estimations, and even SEO analysis.
Benefits:
- Comprehensive Data: Ubersuggest provides search volume, competition level, and trends for each keyword.
- Content Ideas: It offers content suggestions based on popular topics related to your keywords.
- Competitor Analysis: You can check what keywords your competitors are ranking for, giving you an edge.
This tool has helped our SEO campaigns by offering a clear picture of what competitors are doing. With the insights from Ubersuggest, we’ve been able to tweak our content strategy to target more relevant keywords, leading to better search engine rankings.
3. AnswerThePublic
AnswerThePublic is a unique tool that focuses on questions people are asking in relation to a specific keyword. It visualises these queries in an easy-to-read format, helping you discover popular search terms and phrases.
Benefits:
- Question-Based Keywords: It helps you target long-tail keywords and specific questions people are asking.
- Content Ideas: You can use these questions to create blog posts, FAQs, or other types of content that directly answer your audience’s queries.
- Visual Insights: The tool displays keyword suggestions in a visually appealing and organised manner.
For us, AnswerThePublic has been great for finding long-tail keywords and creating content that directly answers popular questions, improving both user engagement and SEO performance.
4. Google Trends
Google Trends lets you see the popularity of specific search terms over time. It’s an excellent tool for identifying trends and understanding seasonality in search behaviour.
Benefits:
- Real-Time Data: Google Trends shows you how a keyword’s popularity has changed over time.
- Compare Keywords: You can compare different keywords to see which is gaining more traction.
- Discover Trending Topics: It helps you find trending topics in your industry, allowing you to create timely content.
In Techglide’s experience, Google Trends has been incredibly helpful in understanding which keywords are on the rise. By aligning our content with trending topics, we’ve seen a boost in both traffic and engagement.
How These Tools Have Benefited Our SEO Campaigns
Using these free keyword research tools has had a significant impact on our SEO campaigns in various ways:
Better Keyword Targeting
With precise data from tools like Google Keyword Planner and Ubersuggest, we can focus on the keywords that bring the most value.
Content Strategy
Tools like AnswerThePublic and Keyword Tool have provided us with excellent content ideas based on actual user queries. This has allowed us to create more targeted, useful content that answers our audience’s questions.
Trend Identification
Google Trends has been especially valuable in helping us identify and capitalise on trending keywords. By creating content around trending topics, we’ve driven more traffic to our site.
Competitive Insights
By using Ubersuggest, we’ve gained a better understanding of our competitors' keyword strategies, allowing us to refine our approach to stay ahead.
Fun Fact: Keywords Aren’t Just for Blogs!
Keywords are important for all types of content, not just blogs.
They help improve discoverability on social media, YouTube, and email.
Using the right keywords can increase visibility and engagement.
Upcoming Blogs: More Keyword Research Tips– In our upcoming blogs, we’ll share more deep details about how to make the most out of these tools, including step-by-step guides and advanced tips. Stay tuned for more insights on how to enhance your SEO strategy!
While premium tools are available, these 4 free keyword research tools offer incredible value and can greatly improve your SEO campaigns. By using them, you can target the right keywords, such as best seo company in chandigarh and seo services for real estate, create relevant content, and stay ahead of your competitors—all without breaking the bank. Give these tools a try and watch your search rankings soar!
