If you want your education institution to grow, partner with our education growth marketing company in Mumbai. For that you want better student engagement, higher enrollment, and a trusted reputation. But the digital space is a crowded place. You need to do more than just post ads and adjust your website. You need a digital marketing agency that specializes in educational institutes.
Then you should know about Techglide. If you don’t know about the Techglide company then further in this blog you will know how they have made a strong digital presence for education institutes.
About Techglide
Techglide is an all in one IT and digital marketing solutions provider for education organizations. Although their central focus seems to be on using technology to support the education sector, their offerings very clearly suggest growth marketing.
Partnering with a top rated digital marketing company known as Techglide for your educational marketing in Mumbai which grows your institutes and gives positive result strategies exclusively created by educational institutions.
Traditional Marketing isn’t Enough for Digital Marketing in the Education Sector
Marketing in education has transformed. Ads, pamphlets, and billboards no longer are effective. Students and parents search online first. They:
- Explore social media
- Investigate college reviews
- Watch course videos
- Investigate rankings and placements
A generalist agency does not understand what inspires trust in education – a team that focuses on digital marketing in education understands.
Why do you need an Educational Marketing Company for your Institutes
Educational institutions today need to utilize digital marketing if they want to be seen, heard, and found by prospective students. When prospective students, parents, and guardians search for a school, college or course, the resource they typically use is the internet. Having an adequate online footprint is no longer an option, it has become a necessary approach. Digital Marketing offers opportunities to promote institutions to broad audiences through search engine optimization (SEO), social media accounts, email marketing campaigns, and paid advertisements.
Digital Marketing offers institutions opportunities to create and display credibility, learning engagement and cultivate trust through successful campaigns, learning facilities, and promotion of faculty achievements. It is powerful in that it provides a level of metrics of success against limited and/or less expensive ways to encourage potential students to choose their institution – or to not choose them – long before they actually arrive on your doorstep of a school, college or university. Digital marketing is a useful approach to grow registrations while capturing and establishing long-term branding.
Our Services
Techglide’s Key Offerings for the Education Sector in Mumbai:
Digital Marketing Services
- SEO/SMO – Techglide helps schools and colleges with search engine optimization (SEO) and social media optimization (SMO) for improving search rankings and place on webpages to show up on search engines and social media platforms. Major platforms include Google, Meta (Facebook and Instagram), LinkedIn, YouTube, Snapchat, and Pinterest.
- Pay-Per-Click (PPC) Ads – Techglide runs targeted pay-per-click (PPC) advertising with statistics on how each ad conversion leads to increased admissions and engagement by students.
- Integrated Concept Marketing – Techglide offers integrated concept marketing combining SEO, social media, paid ads and content marketing you have a fizzy drink all while improving brand presence and placement. It offers schools, colleges, coaching institutes, e-learning services and edtech companies sustainability and a process for long-term growth.
- Software and Application Development – Techglide develops applications that are simple and easy to use for administration & student engagement and e-learning platform, as well as user-friendly software applications that can make usage better, but also providing a process beyond the marketing company that increases digital footprint for the schools and “students”. This essentially fits into the extended marketing process.
- Product Branding & UI/UX design – Techglide can offer programme branding for schools and colleges by developing logos, brochures, events and creating interactive website and app interface and interface for a new digital app.
Techglide sees themselves as a “one-stop solution for their digital needs” for schools, colleges, universities, coaching institutes, e-learning service providers and edtech companies.
How Techglide Differentiates Itself:
Techglide is different from other agencies because it takes a more holistic approach than any marketing agency currently available. Some of the differentiating factors Techglide uses are:
- Technology-focused solutions: Techglide is not just a pure marketing agency, it also considers the technological infrastructure issues (like custom software and mobile applications) that accurate and relevant institutional marketing requires. The stitching together of relevant, technology-driven and information-rich platforms, integrated into a cohesive strategy, will never be within the scope of a marketing agency alone.
- Dedicated to education: Many agencies work across several industries. Techglide targets and understands the unique needs of the education sector, from awareness, to admissions, to student engagement.
- Measurable services: Techglide claims to provide “measurable services that don’t compromise quality”, and the focus on results with solid measurable outcomes is differentiating.
- Expertise and leadership: Techglide has experienced and professional people who understand the digital marketing sector within the context of education.
Difference between school marketing and higher education marketing:
| Aspect | School Marketing | Higher Education Marketing |
| Target Audience | Parents (primary), students (secondary) | Prospective students (teens, young adults, working professionals) |
| Decision-Maker | Parents and guardians | Students themselves |
| Focus Areas | Safety, curriculum, values, discipline, holistic development | Academic reputation, placements, faculty, research, ROI |
| Program Details | General curriculum (CBSE, ICSE, IB, etc.) | Specific degree programs (MBA, B.Tech, MSc, etc.) |
| Marketing Channels | Local ads, school events, parent meetings, social media | SEO, email campaigns, webinars, education fairs, LinkedIn |
| Communication Style | Simple, nurturing, family-oriented | Aspirational, data-driven, career-oriented |
| Content Type | Testimonials from parents, school achievements, activities | Students success stories, faculty credentials, placement stats |
| Outcomes Highlighted | Personality development, board results, student care | Job placements, global exposure, academic rankings |
| Campaign Tone | Warm, secure, child-focused | Ambitious, competitive, opportunity-driven |
| Key Influencers | Local reputation, peer parent groups, school counsellors | Career goals, peer influence, online reviews, rankings |
Case Study: Techglide Education’s Growth Marketing Partnership with Manav Polytechnic College, Mumbai
Techglide Education, an ambitious newcomer to the educational growth marketing sector, collaborated with Manav Polytechnic College in Maharashtra to create awareness and drive engagement amongst students. As education marketing is competitive, the college was struggling to not only reach potential new students, but establish their value proposition.Techglide had a clear goal, to improve digital engagement for the institution, and help them connect with students in a more relevant, modern, and results-driven way.
Techglide conducted an analysis of the college’s existing digital footprint to identify areas that could be leveraged. The team developed a strategy which was focused on a student-centric social media, and utilized deeply relatable and visually engaging posts on various platforms such as Instagram, Facebook, and YouTube. The content included student testimonials, faculty shout-outs, campus life reels, and easy-to-understand career content that included a human psychology approach to cue emotional responses among prospective students and their parents.
Within a few months, the results were apparent. Manav Polytechnic saw measurable increases in inquiries and admissions, significant increase in engagement across their social channels, and overall betterment of their digital reputation in the cloud. Their number of followers and daily engagement more than doubled, and perhaps most importantly, students were starting to reach them via channels that they felt the most comfortable with.
Through its strategic and student-friendly approach, Techglide Education successfully helped Manav Polytechnic College build stronger visibility, better student engagement, and a more modern brand presence — setting a benchmark for regional colleges aiming for digital transformation in student outreach.
Our Testimonials
- Virendr Singhal (Dec 11, 2023): “Highly recommended. They have great employees.”
- Dikshant Sharma (Dec 4, 2023): “Techglide’s SEO is Great! They improved our website a lot. They’re the best!”
- Chanakya IAS Academy (Dec 4, 2023): “Techglide’s SEO SMO service is amazing! They really helped our website get more attention online.”
Conclusion
All things considered, growth marketing for education in the digital marketing space of Mumbai is a valuable contributor to shaping the future of learners and institutions alike. As the demand for digital skills increases, many institutes in Mumbai continue to utilize effective marketing plans, including social media promotions, search engine optimization, influencer marketing, and content marketing to secure their students and improve their image.
When growth marketing brings to bear the energy to help educational institutions build and secure learners to their institutions, it also ensures the learner is offered potential quality learning opportunities related to the market. Digital trends will always have some shape or form, however, as Mumbai remains a culturally celebrated space of education, education and marketing will be a synergy for exciting opportunities for future digital marketers and their institutions, which will continue.
