If you are interested in growing your institution with our education growth marketing company, Techglide, in Bangalore, and want to improve engagement and enrollment, and grow your reputation, you’ll need more than ads and content updates on your website. In an increasingly chaotic digital space, you need to stop blending in and implement a unique digital marketing strategy specifically for the education sector.
Techglide is an educational marketing agency that helps educational institutions grow online. Now, if you’ve never heard of Techglide, this blog will walk you through how they have helped schools, colleges and universities develop a robust digital footprint for their institution, and they can help you as well.
Techglide: A Notable Player in Educational Growth Marketing
Techglide in Bangalore is an early-stage marketing company in the education ecosystem, and the only one which is 100% dedicated to the education sector.
Techglide offers the full range of educational marketing services dedicated to schools, colleges, universities, and Coaching Institutes. In fact, Techglide seems to be interested in helping with the digital aspects of education beyond just marketing, calling themselves “the one-stop solution to your digital needs,” indicating they appreciate larger questions of institutional needs.
Classic Marketing is not Enough for the Education Sector
Education marketing has changed significantly. Print Media advertisements, brochures and billboard advertising have lost their marketing effectiveness in education. Today, when students and parents typically start their journey online. They:
- Search social media
- Research college reviews
- Watch course demonstrations
- Research reputation and placements
Why Educational Institutions Need Growth Marketing
In the current digital environment, advertising alone is not enough. Educational institutions face a number of marketing challenges:
- Heavy Competition: Institutions must find ways to set themselves apart in a crowded marketplace.
- Changing Student Expectation: Today’s students are digital natives with values/expectations for personalized, engaging, easily found information.
- Trust and Credibility: The challenge lies in building trust. Parents and students are highly critical of institutions. Trust is vital to decision-making.
- Calculating ROI: Institutions require clarity around metrics to assess the value of the money they spend.
- Targeting Demographics: The right students must be reached for specific programming.
Our Signature Services
- SEO/SMO—Increasing the online visibility and search ranking of educational organizations so they can easily be found by prospective students and their parents. This includes virgin care to only put it on channels that they ^adopt—it is complemented by Google, Meta (FaceBook, Instagram), LinkedIn, Youtube, Snapchat, and Pinterest.
- PPC Ads— Conduct strategic advertising across channels to achieve goals of driving admissions and engagement with students.
- Content Marketing— Create compelling content that demonstrates the accomplishments of an organization, and its events, success stories, and its academic offerings.
- UI/UX Design— Improve the user experience of websites and applications by prioritizing usability for users such as students, teachers, and administrators.
- Software and Application Development— This is a unique differentiator, because Techglide can create custom software and application solutions for educational organizations that optimize and operate more efficiently while enhancing the learning experience. This demonstrates a greater integration of their marketing and technology efforts; if the agency is familiar with the problems inherent within the sector, they can better position themselves to assist schools.
- Product Branding— Assist institutions in creating identities through logos and brochures, and schools’ branding solutions that reflect the work they are doing.
- Data-Driven Technology: Techglide emphasizes metric tracking to improve performance, reporting, and optimizing campaigns with real-time insights that support recommendations to maximize ROI for their clients.
- Client Testimonials: Techglide’s website captures many client testimonials, especially highlighting a range of increased online visibility and a significant increase in admissions because of the service being provided by Techglide.
Techglide’s assurance to provide results is shown in their insistence on data based strategies and measurable outcomes. They want to make concepts a reality, using their focus on what works best for each institution.
The Impact of Educational Growth Marketing
The emergence of educational marketing agencies like Techglide signals a major transformation in the way educational institutions consider their outreach and strategies to recruit students. In their role as agencies that partner with institutions to provide the best possible student experience through digital tools and data using an evidence-based approach, educational marketing agencies assist institutions with the following:
- Increase Online Visibility: Making it easier for prospective students to find and learn about an institution.
- Increase Enrollments: By working with institutions to implement targeted campaigns and optimising conversion funnels.
- Increase Brand Trust: Building brand credibility in a competitive environment.
- Increase Efficiency: Providing an agency solution that helps institutions to be more efficient using technology.
Differentiate b/w Higher Education Marketing & School Education Marketing:
| Aspect | Higher Education Marketing | School Education Marketing |
| Target Audience | Students (17+), parents, working professionals | Parents (primarily), sometimes students (age 3–17) |
| Decision-Makers | Prospective students, sometimes with parental involvement | Parents are the primary decision-makers |
| Goals | Attract enrollments for undergraduate/postgraduate courses | Enroll students in pre-primary, primary, or secondary grades |
| Messaging Focus | Career outcomes, placements, research opportunities, lifestyle | Safety, academic excellence, holistic development, values |
| Channels Used | Digital marketing, webinars, college fairs, influencer/student ambassadors | Local advertising, social media, parenting forums, events |
| Tone & Language | Mature, professional, future-focused | Reassuring, nurturing, community-focused |
| Duration of Campaigns | Often aligned with admission cycles (seasonal) | Ongoing throughout the year or near admission season |
| Content Types | Webinars, brochures, alumni testimonials, virtual tours | Open house invites, student activity highlights, parent reviews |
| Key Metrics | Application rate, conversion rate, enrollment numbers | Admission inquiries, visit bookings, conversion to admissions |
| Emotional Appeal | Independence, ambition, success | Care, trust, safety, future-building |
Case Study: Techglide’s Digital Transformation Partnership with National Institute of Fashion Technology & Designing (NIFTD)
Techglide, a forward-thinking digital solutions company, partnered with the National Institute of Fashion Technology & Designing (NIFTD) with a mission to elevate the college’s digital footprint and modernize its online presence. When we first started this collaboration, it was a tough go for NIFTD to figure out how to effectively reach prospective students, how to look appealing and contemporary online, and how to navigate the fast-paced world of digital education and marketing that’s ever-evolving. Atlanta TechGlide flew in with a holistic, digital-first approach to higher ed.
In the discovery phase Techglide began by re-imagining the college’s web presence to help illustrate the creative pulse of the college, while still providing a user-friendly, mobile-responsive and SEO-optimized platform. The new website integrated not only the institute’s immense academic offerings and faculty infrastructure, but student work, alumni achievements, and campus life, all through immersive galleries and blogs. This helped in building a stronger online presence and making the college more accessible to students from every corner of India and even abroad.
Over the course of our Collab, Techglide implemented social media strategies and content for new channels such as Instagram, Facebook, and LinkedIn, putting our students front and center, highlighting student works in progress and even live-streaming college events. Even while working with an extremely small budget, every single time their team was able to create eye-catching visual content that resonated directly with their audience of future fashion designers. These efforts paired beautifully with a wave of creative digital campaigns that both boosted their audition/admission pipelines and created a buzz about student showcases and industry connections.
Today, NIFTD has transformed into a thoroughly digitally empowered institution, armed with one of the most impactful online presences in India, thanks to the successful collaboration with Techglide. Advertising earned the college national recognition and increased enrollment, what started as a web redesign soon morphed into a digital transformation project as a whole, helping to make the college more visible, more competitive and ultimately, more accessible in the increasingly global and digital world of design education.
Our Testimonials
Virendr Singhal (Dec 11, 2023): “Highly recommended. They have great employees.”
Dikshant Sharma (Dec 4, 2023): “Techglide’s SEO is Great! They improved our website a lot. They’re the best!”
chanakyaiasacademy (Dec 4, 2023): “Techglide’s SEO SMO service is amazing! They really helped our website get more attention online.”
The Future of Educational Growth Marketing in Bangalore
With India’s education industry continuing to grow rapidly, especially in the ed-tech sector, it can be expected that the demand for sophisticated growth marketing strategies will expand too. Companies like Techglide have a specialized focus and an integrated approach that enable them to offer educational institutions in Bangalore and beyond a way to compete and connect to their audience and really create educational growth. It will maintain an emphasis on data-driven strategies, communications that are personalised, and new technology that generates meaningful and measurable results.
