If you are an Educational Institution in Dadar looking to build more awareness, increase your brand reputation, and gain more students? With all the challenges regarding marketing today, and in particular the marketing of education, fortunately, there are a lot of the best education marketing firms in Dadar, but among the companies, Techglide is the best educational marketing company and has a strong track record in improving the digital presence of education institutions and helps to promote them at the same time.
About Techglide
Techglide is the best education marketing company with best-in-class professionals who only work with schools, colleges, and ed-tech companies to grow brand, grow students, and grow online presence. Techglide is not a traditional marketing company, and because they work exclusively with education companies, they understand and are intimately aware of all things education – the admission cycle, student behaviours, parental expectations, and the digital nature of education.
Educational Services in Higher Education
Education marketing companies are crucial for educational institutions (schools, colleges, and universities) in reaching their audiences and achieving enrollment goals. In addition to traditional academic and student support services presently provided by the institution, the agencies use education-specific services.
Tailored Marketing Strategies
Educational marketing companies develop specific marketing strategies that effectively promote educational institutions and their offerings, catering to the specific requirements of schools, colleges, and universities.
Comprehensive Service
These companies offer a complete spectrum of marketing services, including market research, brand building, media planning, social media marketing, SEO optimization, and more, which provides a complete solution to increase the reputation of an institution and attract potential students.
Data-Operated Approach
Educational marketing firms take advantage of data and analytics to achieve insight into messaging and platforms with potential students, leading to the ongoing adaptation of marketing campaigns.
Increase in Visibility and Access
Through the connection installed with relevant platforms and channels, marketing companies expand the access and risk of a school message, increasing the chances of reaching potential students.
Target Strategies
They excel in developing target strategies by understanding the targetist, preferences, and behaviors of the target audiences, enabling the creation of individual marketing campaigns that effectively communicate the unique value proposition of the institution.
Marketing Strategies for Educational Marketing
1. Content Marketing
- Blogging: Answer common student and parent questions or struggles with informative posts.
- E-books and Guides: Offer free downloadable resources that provide value and showcase your expertise.
- Webinars and Workshops: Host live sessions on industry-relevant topics to engage your audience and expose your offerings.
2. Social Media Engagement
- Targeted Campaigns: Make use of Facebook, Instagram, and LinkedIn, where you can target very tailored demographics with your ads.
- Community Building: Establish communities and/or pages where students, parents, and teachers can engage in conversations around education.
- User-Generated Content: Encourage students to share their experiences and success stories on social media.
3. Search Engine Optimization (SEO)
- Keyword Research: Identify relevant keywords that potential students might use when searching for educational programs.
- On-Page SEO: Optimize your website content, meta tags, and images to improve visibility in search engine results.
- Local SEO: Focus on local search strategies if you are targeting a specific geographic region.
4. Email Marketing
- Newsletters: Send regular updates about courses, events, and educational tips to your subscribers.
- Personalized Campaigns: Segment your email list to tailor messages based on the interests and needs of different groups.
5. Partnerships and Collaborations
- Schools and Colleges: Sponsor schools and colleges to push your offerings through their channels.
- Corporate Collaborations: Engage with companies for training or internships for their staff — this will heighten your visibility.
6. Influencer Marketing
- Educational Influencers: Team up with bloggers, YouTubers, or social influencers in education to broaden your impact.
- Ambassador Programs: Create ambassador programs with content students ‘for / ‘of your school or service.
7. Paid Advertising
- PPC Campaigns: Run ppc ads on Google and social media to get visitors to your site.
- Retargeting Ads: Use retargeting to reach visitors who showed interest but didn’t convert.
Case Study of the Institute Of Hotel Management
IHM (Institute of Hotel Management) is a name synonymous with hospitality education and has been instrumental in developing the next generation of leaders in the hospitality sector. However, like many other recognized institutions, IHM encountered many challenges. Before it engaged with Techglide, IHM’s online marketing presence was, frankly, somewhat antiquated. Their previous website was outdated and was neither user-friendly nor mobile-friendly. Their social media footprint was also limited and left prospective students looking for information vacant and disconnected from IHM. Thus, IHM struggled to engage a wider audience, showcase their strengths, engage prospective students with exciting snapshots of campus life, and highlight student success stories. They were, obviously, aware that they needed an innovative and compelling online presence that students could engage with to match the solid reputation IHM holds in the real world.
That’s when Techglide came in. Being experts in supporting businesses and organizations in their online presence, Techglide knew what IHM needed. Techglide had not just a quick solution for IHM; they had a full strategy to help IHM find its place of prominence in the digital landscape.
To begin with, Techglide redesigned the IHM website. They made it modern, clean, and easy to navigate using beautiful site elements for mobile, tablet, and computer users alike. The site now hosts photographic views of the campus, dynamic videos, extensive course descriptions, and testimonials from students and alumni. Secondly, Techglide supported IHM in establishing and managing its social media pages on Facebook and Instagram. They provided a content strategy focused on vibrant stories about things happening on campus, student successes, job opportunities, hospitality industry updates, etc., helping connect to the younger digital-native audience ready to partner with IHM.
Techglide also worked in the area of “Search Engine Optimization” (SEO): a technical process that ensures that when a potential customer searches for “hotel management courses” or “IHM” on Google, IHM’s new, improved website will show higher and more favorably in the search results. They even implemented online inquiry forms and an application/acceptance form to bypass previous systems that made it more difficult for interested students to reach out or apply directly through the website.
IHM has benefited significantly from Techglide’s efforts. From day 1, we have seen tremendous access to their website and an increased number of inquiries. Social media engagement soared as they now have increased followers, likes, and shares, which let prospective students easily interact with the institute online. IHM is starting to resemble modern and approachable ways, while also retaining it sophistication and professionalism, which is needed to mirror the same level of high-quality education that they provide. They are much easier to find online, attracting larger and more diverse talent pools of exceptional and highly qualified prospective students from other regions, which ensures that IHM works hard to keep its place as the number one choice in education. The case study with the Institute of Hotel Management shows how important it is to compete with the huge range of outstanding institutions, and how necessary and effective a strong digital presence is in this world, along with how Techglide is able to deliver that for them.
Conclusion
When you are looking for the “best” educational marketing company, Techglide knows their clients and how they can support you to make your strong digital presence to beat the other marketing companies. The best educational marketing company doesn’t simply just send out ads; it utilizes smart digital strategy, meaningful storytelling, and a deep understanding of what prospective students and their families are genuinely looking for. Ultimately, the best educational marketing company truly acts as a part of the school’s team, contributes to building a strong brand, and is connected to the community and part of an authentic practice that drives sustainable growth.
