Techglide is a very well-known Educational Marketing Company. They help schools, colleges, and universities to improve their online digital presence, engage with more students, and increase enrollment. Over the past 7 years, they have worked with many clients and received positive feedback from them, which has given them the confidence to work with new clients in the education sector. Techglide’s team is educated and experienced in education marketing, and they provide better results and strategies for long-term growth.
About Techglide
Techglide is known as the best educational marketing company in Dombivali. It is the one-stop solution for schools, colleges, and universities in educational marketing services. They provide a different range of education marketing services from SEO, Social Media, Content Creation, Lead Generation, and Website Development. They are also known for their data-driven results and the visible results they deliver to their clients through useful reports and analytics in real time.
Why is Educational Marketing the best choice for educational institutions?
Education marketing matters because it allows schools and educational institutions to trust and connect with their potential audience (students, parents, and educators) by showing students why they should consider programs/products/services offered by you, which will enhance your digital presence in the education marketplace.
- Increased Visibility and Brand Awareness: The education sector has never been more competitive or digital. Marketing will help your institution build visibility and begin to engage even more individuals in order to stand out in your community. So, you are building recognition of your institution’s brand that parents and prospective students can recognize.
- Enrolment and Achieving Growth: When you can establish and execute a detailed and strategic marketing plan, there will be enrollment growth that will help realize the target growth goals of your organization. Data and analytics will help institutions identify where campaigns are working, improve campaigns, and better evaluate effectiveness and return on investment (ROI).
- Building Trust and Credibility: Prospective students and families rely on institution choice; in many ways, they are relying on an institution’s reputation. Marketing will build institutions’ selling points, build student success stories, and build institutions’ reputation and trust.
Our Services
Brand Identity, Brand Positioning
- Brand Identity and Positioning: Developing a brand identity that is eye-catching, unique, and realizes the institution’s vision, mission, and values.
- Reputation Monitoring and Management: Monitoring and managing the institution’s reputation online, including online reviews and social media mentions.
- Public Relations (PR): Utilising PR to generate favourable visibility for the institution and engaging more of its target audience.
Specific Approaches for Enrollment and Engagement
- Paid Ads: Utilizing paid ads on Google Ads, various social media platforms, and other websites that will target specific demographics and interests, to promote programs or application deadlines.
- Lead Generation Campaigns: Developing and implementing campaigns that identify and enroll prospective students, record student information, and lead a prospective student through the enrollment process.
- Student Reference & Success Stories: Take current students’ experiences and use the stories to leverage trust and demonstrate the value proposition of the institution & or program.
- Customized Approaches: Tailored communications indicating segmented audiences and customized messages as a result of the students needs and interests.
Creating a Strong Digital Identity
- SEO: Optimizing web pages is relevant and high-ranking, creating a pathway for potential students to discover institutional programmes when they search online.
- Website Design and Development: A well-designed website provides a user-friendly design, responsive across platforms and device screens, and is a place to bring together information about an institution/s, etc.
- Social Media Marketing (SMM): Building and creating an audience on Facebook, Instagram, and LinkedIn by adding appropriate content, building communities, producing new content, and building the reputation of the organization.
- Content Marketing: Thought leadership – building interest with blog posts, videos that demonstrate institutional expertise.
- Email Marketing: Introducing and executing campaigns-email; working with leads through the first contact-including updates, events, deadlines, submission, etc.
Education Marketing Vs Marketing
| Marketing | Education Marketing |
Marketing provides the marketing management activities through which businesses gain advantages by identifying, anticipating, and satisfying customers’ needs and wants. It also includes data collection through research and the evaluation of consumer behaviour, which provides information regarding the success of potential products, time, and pricing etc. Additionally, marketing aids in developing new products with perceived benefit and value, pricing to facilitate value retention, and formulating a total communications strategy which includes, but is not limited to, advertising, public relations, digital marketing & more to show the benefits of product(s). | Education marketing is viewed as an organized and systematic component of marketing where an institution or school intentionally tries to attract, engage, and enroll prospective students while informing students and enhancing an institution’s brand reputation. Education marketing can be somewhat complicated because it provides many things at one time. Education marketing, like many other industries, has changed over the years and does not represent a one-size-fits-all platform. Faculty-oriented academics and courses to blend and online learning for diploma, post-secondary education, trades, and other professional education; education marketing must align with the immeasurable or unaccounted value of education to the learner. |
Case Study of G.R. Patil College of Arts, Science, Commerce in Dombivali
G.R. Patil College in Dombivli, a well-known academic institution delivering quality education, acknowledged the trailblazing competition in the educational space and the rise of online platforms. In this student-oriented environment, the college needed to establish a credible online presence to ensure it could reach more students and also stay relevant. To develop a strong online presence, the college sought the assistance of Techglide, a leading education marketing agency.
To begin with, Techglide sets to work establishing the college’s website, ensuring it is mobile responsive and user-friendly, as well, (ideally) optimizing it for visibility on search engines. Techglide then took over the college’s Google My Business (GMB) account, further optimizing it with accurate listing data, quality and relevant images, and frequent posts to further enhance its presence within local search.
The college was adequately present on all relevant social media handles, thus ensuring it reached students (and parents) through creative social media posts, sharing reels, admissions updates, and upcoming college events. Also, targeted Google and Meta Ads were run for follow-up inquiries and improved conversion to admissions.
Techglide also focused on building a positive reputation online by developing student testimonials and success stories. After some months, G.R. Patil College received a major increase in website traffic, online inquiries, and brand awareness. The college was able to establish a solid online presence and attract a wider audience with Techglide’s targeted education marketing strategies.
Conclusion
Techglide is one of the best solutions for educational institutions to create a prominent digital presence in the education market. Techglide has the ability to align marketing to organizational objectives strategically and focus on the unique needs of the relevant target market. It offers a clear, measurable path to achieve success in the highly competitive education marketplace.
