If you are an Educational Institution in Thane that wants to create more awareness, increase brand reputation, and gain more students, then Techglide is the best educational marketing company for you. Given all the challenges concerning marketing today, especially in the education sector, thankfully, Techglide can help you overcome these challenges in Thane. They assist with the digital presence of the educational institution by improving its digital footprint and using various marketing strategies. For the past years, they have worked with many clients and have received a great response from everyone.
About Techglide
Techglide is one of the best education marketing companies, with a team of professionals who only work with schools, colleges, and educational institutions to grow brand reputation, enroll students, and grow online presence. Techglide focuses on using the best education marketing strategies to help institutions create their brand and reach their audience while providing a personal service that matters to their clients. Techglide can be your trusted advisor, so if you’re an educational institution looking to take your brand to the next level and attract more student enrollments, then Techglide is the right choice for you.
Services provided by Techglide in the education field include web development, search engine optimization, social media management, content marketing, and lead generation, according to the client’s needs.
Why Do You Need Educational Marketing?
- Build Awareness and a Brand Reputation: Education marketing, like any business, is required to build a brand image that separates it from its competition and makes it visible to prospective students, parents, and other stakeholders. Education marketing will place an institution as a category and community leader while improving credibility and brand reputation.
- Engage and Build Relationships with Target Audiences: Education marketing builds trust and engagement with prospective students and families, and thereby provides information, and content marketing builds trust. Education marketing through content marketing builds engagement and relationships that an institution can leverage if and when they continue their relationship in the future.
- Organic Traffic and Leads: Education marketing activity, especially for content marketing initiatives and search engine optimization through education marketing, supports the institution in creating traffic to its programs and website. Higher Education will perform better in search than a general search engine, and through education marketing, institutions are creating content that will be valuable and engaging for their interested and informed audience by streamlining the conversion into admissions leads and subscriptions.
Difference b/w Educational and Digital Marketing
Educational Marketing
Educational marketing is a type of marketing specialized, and it involves marketing educational institutions, programs, courses, and other related educational services to attract and enroll students. It includes all of the methods and techniques used to convey the value and benefits of the educational curriculum to potential students, parents, and the community.
Digital Marketing
Digital marketing utilizes online channels, platforms, and technologies to promote any product, service, or brand within any context, including with respect to the education sector. It uses various methods, including Search Engine Optimization (SEO), social media marketing, content marketing, email marketing, and online marketing to reach and engage a target audience, increase visibility, and encourage conversion.
Techglide’s Strategies for Educational Marketing
Digital Marketing Techniques
- Search Engine Optimization (SEO)– Techglide provides Search Engine Optimization (SEO) to schools and colleges for enhancing their search rankings and notified positioning on search engine platforms. Common areas of search ranks are Google, Meta (Facebook and Instagram), LinkedIn,
- Pay-Per-Click (PPC) Advertising- A pay strategy, targeting particular demographics and characteristics on Google and social media sites to create traffic for the institution’s website.
- Social Media Marketing- Using social media sites, such as Facebook, Instagram, and LinkedIn, to connect with current and prospective students while sharing information about the campus, student success stories, and creating a consistent online community.
- Content Marketing- Content marketing is identified as producing and distributing (blog posts, articles, videos, infographics, etc.) content deemed valuable to the institution’s niche audience, to inform and engage that audience while establishing the institution as a thought leader.
- Marketing Funnel: The education marketing funnel serves as a vital guide for schools, colleges, and other institutions looking to attract and enroll students. The funnel allows you to understand – and visualize – the journey a prospective student takes from first becoming aware of your educational institution to enrolling in a program.
Paid Advertising
- Paid Advertising: Using paid advertising only on Google Ads, social media platforms, or any websites that support specific demographics and interests, to promote programs or application deadlines.
- Lead Generation Campaigns: Creating and implementing campaign strategies that identify and engage prospective students, capture student data, and guide prospective students through the enrollment process.
Additional Services
- Web Design and Development: Building a user-friendly, responsive, and mobile-friendly website for marketing the institution’s programs.
- Video Marketing: Compelling video content could include a virtual tour of campus, student experience, program content, or testimonials.
- Influencer Marketing: Working with influencers, students, and educators to engage as they will have a substantial reach.
Case Study of the G.M. Momin Women’s College
G.M. Momin Women’s College, which supports the empowerment of girls through education, was looking to build its reach and visibility to girls looking to enter the higher education sector, particularly to girls who hadn’t studied in further education previously. A partnership was formed with Techglide (specialists in education marketing), and their first task was to give G.M. Momin Women’s College, a modern and professional online presence. The first project was a “current” website that met some basic user experience standards, plus more information provision about all the courses available, admissions, and campus life more generally.
The next task was to confirm the credibility of the institution by optimizing and maximizing the combination and search authority and, ultimately, visibility and display of the college’s Google My Business (GMB) Profile to land on a top Google results page for education-based searches that were relevant to users in their specific area.
The two social media channels used (Instagram and Facebook) involved Techglide regularly posting on behalf of the college, including news and updates, staff and student case studies, and highlighting events throughout the year to keep students and parents in touch and engaged.
Techglide also participated in focused online advertisement promotion during the competing admissions seasons, which generated even more inquiries. Promoted content that included positive reviews, positive experiences of students, and positive achievements of staff and faculty was a useful way to help raise trust online.
G.M. Momin Women’s College saw increases almost immediately in website visitors, social media followers, and calls regarding admission. Techglide’s effective and basic education marketing strategies helped the college create a strong online presence, providing it with a more visible presence to young women in search of a quality education.
Conclusion
Ultimately, Techglide is best suited as being a great choice when schools want to increase their digital presence and outreach in educational marketing in Thane. Having a proven track record for working with universities and schools, Techglide now brings creativity, strategy, and technology to develop marketing solutions for schools. Their original knowledge of the educational field and the strong desire to see measurable results make them the most trusted friends in academic development and digital transformation.
