Techglide is the Best Educational Marketing Company for you if you are an Educational Institution located in Chembur that wants to create greater awareness, improve brand prestige, and gain more students. With all the complications that are challenging the marketing of today, and particularly the education industry, Techglide can help you with these complications in Chembur. They help with increasing the digital presence of the educational institution by enhancing their digital footprint and utilizing advertising media methods. They have worked with many clients over the past years and have achieved significant appreciation from all.
About Techglide
Techglide’s a top-notch educational marketing company. We only work with schools and colleges to boost their image, get more students, and build their online presence. We’re all about using smart marketing that helps schools and colleges build their brand and connect with students while keeping things personal. Think of us as your go-to advisor. If you’re an educational institution that wants to up its brand and get more students, Techglide is the one-stop solution for you.
We offer services, like building websites, helping you show up higher on Google, handling your social media, creating content, and finding potential students, all based on what you need.
Traditional Marketing Doesn’t Fit in the Education Sector Anymore
Education marketing has changed so much. Advertising in Print Media, brochures, and even billboards is now an ineffective marketing channel in education. We now live in an era in which students and parents usually begin their journey online with a simple click. They can:
- Search social media
- Look for college reviews
- Investigate reputation and placements
Techglide’s Educational Marketing Services for Higher Education
Educational Marketing services in higher education require an understanding of your audience. Potential students and their families want to know that they are choosing an institution with a quality education and a nurturing environment. The following are effective ways will do the job:
1. Build a strong online presence
If you have established a solid online presence, congratulations, you have established credibility with your future students. The new world of digitality requires you to invest in aesthetically pleasing, user-friendly sites that include sufficient information about:
- Programs
- Faculty
- Campus life
- How to apply
2. Content Marketing
Content marketing is the name of the game, and the more quality content you can generate (based on quality, value, and helpfulness), the better your chances you have of engaging with your potential students. Your content should be targeted and timely, while at the same time also establishing your institution as a thought leader with the audience you are targeting. Blog posts, articles, or videos/webinars can address timely (to prospective students) topics. Great examples include sharing the success stories of alumni, guides or tips for the admissions process, or industry trends to build interest and keep the audience engaged.
3. Search Engine Optimization (SEO)
SEO best practices help educational institutions’ websites to rank higher on Google. SEO works to make sure the institution’s website content is enhanced with relevant keywords, such as “how to do educational marketing,” so that the website attracts organic traffic. Higher search engine rankings will improve visibility and the likelihood of attracting potential candidates.
4. Email Marketing
Email marketing is still one of the best tools available to educational institutions. By collecting email addresses through website registrations, event registrations, and other online inquiries, the institution can send relevant emails to each recipient to cultivate their relationship. For example, use emails to inform potential candidates of application deadlines, campus events, scholarship opportunities, and more!
Steps for Education Marketing
Stage 1: Set the Goals & Objectives
Prior to starting on any/of your marketing activities, we need to first set some clear goals and objectives. For example, our goals may be to increase enrollment numbers, improve brand awareness, increase student engagement, etc. These clear goals will lead us to a proper marketing strategy focus, and if we do these well, measure back to them for results.
Step 2: Know Who You Want to Reach
Knowing who you want to reach is an essential first step. Conduct market research to determine the demographics, preferences of the target audience you want to reach. With this information, you can determine your marketing messaging and which channels are more likely to connect with and activate that audience.
Step 3: Develop a Multi-Channel Marketing Strategy
Successful marketing will deliver its marketing messages through a number of marketing channels to its audience. Marketing channels include a variety of variations of online marketing (Website, Social Media, Email Marketing, SEO, etc.) and offline (print, events, partnerships) marketing products. Each marketing channel in the marketing strategy should be able to facilitate prospective student enrolment while simultaneously connecting with and engaging with the audience using the same or very similar messaging.
Step 4: Measure and Optimize
Finally, continuously measure and evaluate the effectiveness of your marketing messages. Use analytic tools to track website visits, social media engagement, and conversion rates to determine the effectiveness of your marketing messages. Review these tracks regularly to see what is effective or what needs to be improved.
Difference b/w Education and Digital Marketing
Education Marketing
Education marketing refers to all activities education institutions undertake to attract, enroll, keep students, faculty, and staff, as well as follow up with alumni and engage with the community and the general public. The main focus of education marketing is to create awareness of a brand, communicate, and create enrollment and lifelong relationships.
Digital Marketing
Digital marketing is the online channels and methods by which we market an educational institution and its products. Although it is a sub-category of education marketing, digital marketing has a different way of communicating with target audiences because it is limited to a digital medium.
Case Study Shah & Anchor Kutchhi Engineering College (SAKEC)
Techglide partnered with SAKEC to upgrade its online presence from mediocre to excellent, with the help of a clear online marketing strategy.
1. Website Refresh & SEO: Techglide refreshed SAKEC’s website to give a modern experience with mobile-friendly functionality, provide a positive user experience, and follow the best practices from SEO, such as targeting keywords and reduced loading times, which are important for the college to reach a higher Google search result.
2. Content Strategy & Storytelling: Techglide was able to provide SAKEC with a content strategy that included profiling student success, alumni success, enhanced campus experience, and highlighting faculty. These stories were included in SAKEC’s blogs and were shared on SAKEC’s social channels to build credibility and invite engagement.
3. Social Media Strategy: Techglide developed social content for SAKEC that included consistent posts, videos, reels, etc., across social channels like Instagram and LinkedIn. The additional content helped lead to a higher engagement on Instagram and created strong engagement from students.
4. Paid Advertising (PPC): In the admissions period, Techglide ran Google Ads campaigns to reach high-intent students. The campaigns consisted of lead forms that linked to custom landing pages and had higher online inquiries produced and an increase in out-of-state applications.
Summary
– A brand new, updated, current website with improved visibility in search,
– A content strategy with concrete success stories,
– An active and engaging social media presence relevant to students,
– Targeted ad campaigns that produce quality leads.
These aspects entirely reinforced SAKEC’s current, student-centered, credible digital presence and demonstrated how the right marketing partner can rejuvenate an educational institution’s digital footprint and outreach.
Conclusions
Ultimately, Techglide is a great option for any school wanting to improve their digital footprint as well as outreach educational marketing in Chembur. Techglide has worked for Universities and schools alike and is ready to bring creativity and strategy, and technology to build solutions and marketing direction for schools. Techglide’s native understanding of the educational sector and natural inclination for achieving results establish Techglide as a trusted friend in education, development, and digital transformation.
