Techglide is the best Educational Marketing in Delhi, and educational institutions trust us to grow their institution and provide visibility in an extremely competitive market. We have extensive knowledge of the Education sector, and we have leading marketing solutions of SEO, social media promotions, lead generation services, and branding for educational institutions.
We deliver creative marketing strategies with results-oriented resulting in educational institutions attracting quality students, building an online brand presence, and dominating the Educational Market.
About Techglide
We are a premier education marketing agency in Delhi, providing services in search engine optimization (seo), content marketing, and digital advertising with meaningful campaigns to give you visibility, branding, and reputation in the education industry.
We are dedicated to building the best solutions, combining creativity and data to build the most competitive education brands in the market. All the clients over the past years have shared positive feedback. If you want to expand your educational institution’s marketing, then we are the one-stop solution for you.
Marketing Solutions for Educational Institutions
SEO (Search Engine Optimization):
- It’s the practice of optimizing your webpage to rank on the search engine result page (SERP) of Google and drive more organic traffic to your site.
- It refers to the process of various parts of a web page, including keywords in the content and meta tags, pictures, and the site’s organization, to get the page easily indexed and get ranked high in search results.
- SEO also involves creating high-quality backlinks, faster site speed, a mobile-friendly site, and valuable content that satisfies user intent.
Content Marketing
- Content marketing is an intelligent way of marketing your organization through the development and sharing of valuable content—articles, blogs, videos, social media, and guides–that can reach and serve your target audience.
- Ultimately, instead of marketing content that aims to enhance their branding, it focuses on developing trust and providing value so that prospective students can just decide to connect with your brand.
Social Media Marketing (SMM)
- Social Media Marketing (SMM) is essential for educational institutions and governmental agencies because it allows them to connect directly with students, parents, and alumni, while building out a digital footprint.
- Institutions can use platforms such as Facebook, Instagram, and LinkedIn to display their successes, advertise and share courses, tell their success stories, and insightfully communicate with their community in real time.
- SMM helps schools, colleges, and marketing companies build their brand visibility and credibility, and, most importantly, to enroll many students while deeply engaging existing students to build trust.
Pay-Per-Click Advertising (PPC)
- It helps get targeted traffic to websites, allows businesses to become more visible on search engines and social media platforms, and allows for the measurement of results, making it an affordable way to generate leads
Event & Webinar Promotions
- Promotion of events and webinars is a marketing tactic that helps create awareness, draw an audience, and promote engagement for a future event or online session.
- Event and webinar promotion is a method of leveraging a digital outlet, Social Media, email campaigns, paid advertisements, or SERPS and SEO, to get in front of the right audience, repeat registrations, and maximize attendance for the event.
Steps for Educational Marketing
- Set your objectives: Before you start thinking of executing anything, set your objectives. You want to know if you’re attempting to hire students, enhance exposure of your brand, or get students involved.
- Understand your audience: Understand your audience (potential students, parents, etc) and develop knowledge of their demographics, ways of doing things, and what’s important to them.
- Have an attractive online presence: The better a website looks and is navigated, the better experience a person will have. Have a responsive website with as much information on it as possible. Have active pages on Facebook, Instagram, LinkedIn, and Twitter that are engaging and easy to use.
- Content Marketing: Consistently create valuable content to develop credibility in your field. Create a blog, develop information articles, create videos, and conduct webinars that cover topics of interest to your target audience.
- Multiple-channel marketing strategy: Deploy a multiple-channel marketing strategy of your marketing messages that spans across multiple online and offline (common examples include SEO, social media, direct marketing (email), paid traffic (PPC), and events).
Educational Vs Digital Marketing
| Educational Marketing | Digital Marketing |
Educational marketing is the coordinated marketing of an educational institution’s brand, mission, services, programs, etc., so that it is positioned effectively within prospective students, parents, and the community etc. Target audience: The target audience is very specific: prospective students and parents, alumni, and other stakeholders. Methods: Educational marketing can utilize both traditional and digital methods. While digital methods are often the focus (SEO, social media, email marketing, etc.), it can also include more traditional methods of marketing, such as print brochures, school fairs, and/or events on campus. Focus: Educational marketing typically discusses the “educating” aspect to the audience. It stresses the provision of relevant information about the value of quality education, the institution and its strengths, and establishing trust. Rather than the messaging being a direct pitch to purchase behaviour, it represents useful, informative content that supports families to make an important decision. | Digital marketing is the general term for utilizing digital technology and channels to market products and services, as compared to offline and traditional technology and methods to market products or services. Digital marketing incorporates a variety of marketing techniques, strategies, and methods. Channels: Digital channels include search engine optimization (SEO) and search engine marketing (SEM), social media, email, websites, display ads, content marketing, etc. Purpose: The primary purpose of digital marketing is to engage current and potential customers, develop brand awareness, build leads, and convert known or unknown customers to a sale or some form of conversion. Digital marketing encompasses almost all industries, including e-commerce, healthcare, and entertainment. |
Case Study of Delhi College of Arts and Commerce
Delhi College of Arts and Commerce (DCAC), a leading college under the University of Delhi, wished to enhance its digital presence in order to have greater footprints of engagement with students, as well as create an online presence that showcases its academic excellence. Like other colleges, DCAC faces competition. DCAC sought the help of Techglide, a leading educational marketing agency, to improve DCAC’s digital presence. We first ensured that the DCAC website was optimized, utilized best SEO practices, to help ensure visibility in search engine pages, as well as functionality for students to explore and use.
Next, we emphasized unique programs that the college offers via content marketing, as well as which faculty have received accolades for their teaching activities, and highlighted student success to support credibility and engagement amongst students. After the website considerations were completed, we established the DCAC’s social media engagement. This included developing social media campaigns to communicate with students, gathering interest in events with promotional social media posters, as well as interactive posts to build a connection with students and alumni.
Finally, we created an online reputation management (ORM) plan to manage and develop positive reviews and responses to DCAC’s ratings online. We have developed the branding identity for DCAC to focus on engagement, positive from opportunities to improve brand identity, as well as increasing student inquiries, online engagement, and branding the institution as a 21st-century service provider; a friendly, welcoming, and engaging reality when introducing the college and academic activities in the digital space.
Conclusion
In conclusion, Techglide is the educational marketing company that offers the best services in Delhi and has the trust of schools, colleges, and coaching institutes to develop their digital presence and develop their brand identity. Techglide is an expert in search engine optimization, content marketing, social media management, and targeted advertising. We develop result-driven strategies that allow educational institutions to be in front of the right people at the right time for measurable growth.
