Techglide is one of the best education marketing companies in Ahmedabad that helps institutes, schools, and educators broaden their reach and effectively accomplish their goals with intelligent and cost-effective marketing solutions. They offer marketing services to educational institutes in connecting with students, gaining visibility, and competing in the marketplace with ease. Their easy-to-understand process, creative concepts, and ROI plan are the best to consider for anyone offering educational services.
About Techglide
We are one of the best marketing companies in the education sector in Ahmedabad to help institutes, schools, and colleges grow with smarter strategies. With a simple and result-centric methodology, we are focusing on just connecting the right students with the right educational opportunities while enabling institutions to create a brand.
As educational marketing experts, we will utilize modern marketing tools and creative ideas, and digital solutions, to make education more effective, equitable, and impactful. Whether you’re looking to market your new course , increase admissions, or create awareness, we will help you to achieve successful, prominent positioning and awareness in the education sector.
Marketing Solution For Educational Institutions
SEO (Search Engine Optimization)
- Build a mobile-friendly site: Most students and parents are mobile to surf the web, so a mobile-friendly site with a responsive design and fast loading times is important for user experience and search engine ranking.
- Target department-specific keywords: Make sure to optimize your individual program pages with the keywords students are searching for, like “computer science degree” or “art programs in [name of city]”.
- Maximize local SEO: If you have a physical campus, then you should be optimizing for local searches. You can do this by claiming your Google Business Profile, updating the information, and encouraging reviews.
- Create authoritative content: Make sure to create comprehensive and high-quality content for your site through blog posts, research highlights, and faculty profiles to position your institution as a thought leader and a strategy to improve organic search visibility.
Content Marketing
- Student testimonials and alumni testimonials: Real testimonies and the success stories of students/alumni are powerful social proof that can build trust for prospective new students.
- Video content: Develop short, visual videos that highlight campus life, facilities, and unique programs. Virtual campus tours are a powerful way to attract local and international students.
- Webinars and virtual events: Provide webinars and online events with faculty and admissions staff where prospective new students can learn about your institution and the programs you offer, as well as the opportunity to ask questions about their future studies.
- Informative and helpful blog posts: Use your blog to inform and discuss questions and problems that prospective new students and parents are feeling or have concerns about, with useful content covering campus stories, application advice, job outcomes, and so on.
Social Media Marketing
- Give priority to visual storytelling: Take advantage of quality images and unique videos that present the visual aspects of school events, student achievements, and life on campus on Instagram and Facebook.
- Encourage user-generated content: Develop campaigns with hashtags that encourage students to post their own photos and videos, which will add a meaningful layer of authenticity.
- Use relevant content specific to the platform:
- Facebook: Use Facebook as a way to connect more with parents and the community and to provide simple updates on school activities and events with a school page.
- LinkedIn: Using LinkedIn for professional networking will allow you to possibly recruit staff or reach students from graduate school recruitment activities.
Paid Advertising
- Pay-per-click (PPC): You can run targeted search ads on Google by creating ads for the keywords relevant to your academic programs. You can also run display ads to build broader visibility for your brand.
- Social media advertising: You can build audience targeting on platforms like Facebook and Instagram to hit precise audiences based on demographics, interests, and locations, for their purpose of engaging potential students.
- Retargeting campaigns: Re-engage your website visitors who did not complete an application or inquiry form that you have integrated on your website to show them ads on targeted sites across the web.
Steps for Educational Marketing
- Identify your steps: Before you do any execution, you must first identify your steps. You should find out if it is that by doing so, you aim to hire students, make your brand more visible, or engage students.
- Know your target market: Know your target market (potential students, parents, etc.) and develop knowledge of their demographics, ways of doing things, and what their needs are.
- Multiple-channel marketing strategy: Implement a multiple-channel marketing strategy for your marketing communications that covers not only the online but also the offline channels (some examples are SEO, social media, direct marketing (email), paid traffic (PPC), and events).
- Have an amazing online presence: A better-looking and navigated site will create a better experience for a person using it. Create a user-friendly and informative website with a responsive design.
- Content Marketing: Consistently create value-added content to build your authority in the niche. Start a blog, create educational articles, create videos, and have webinars relevant to your audience.
Educational Vs Digital Marketing
| Aspect | Educational Marketing | Digital Marketing |
| Definition | A specialized marketing approach focused on promoting schools, colleges, universities, coaching centers, and other educational institutions. | A broad marketing approach that uses online channels (social media, SEO, email, ads, etc.) to promote any product, service, or brand. |
| Target Audience | Students, parents, guardians, and sometimes working professionals are looking for skill development. | Depends on the business – could be consumers, companies, clients, or general audiences. |
| Objective | Increase admissions, build institutional reputation, highlight courses/programs, and create trust among parents/students | Increase sales, leads, brand awareness, and customer engagement across industries. |
| Strategy | Emphasizes credibility, results (placements, alumni success), and educational outcomes. | Emphasizes conversions, branding, customer loyalty, and sales funnels. |
| Marketing Channels | Educational fairs, webinars, academic blogs, career counseling sessions, student testimonials, and targeted digital ads. | SEO, paid search, social networking, direct mail, Influencer Marketing, and Content Marketing. |
| Examples | Promoting MBA programs, online courses, coaching classes, or university admissions. | Promoting fashion brands, restaurants, tech products, fitness centers, etc. |
Case Study of National Institute of Mass Communications and Journalism, Ahmedabad (NIMCJ)
NIMCJ is an elite mass communication and journalism school in Ahmedabad that was already experienced in terms of education, quality education, and industry collaboration. However, NIMCJ faces challenges in order to reach out to the right audience to strengthen its digital identity.
They decided to partner with Techglide as their trustworthy educational marketing partner, and Techglide developed a full digital plan for NIMCJ – starting with a more accessible website, a student-friendly, more optimized for search engines. They also designed worthwhile social media marketing campaigns surrounding the students, on their achievements, activities, to build authenticity and credibility.
Compelling collateral identity, professional promotional videos, and email completion have established their reputation as the greatest mass communication and journalism institute. With Techglide’s support, NIMCJ has become a more visible digital institution and is positioned as a more modern and preeminent institution for the entire media profession across the globe.
Conclusion
Techglide has really become the best educational marketing company in Ahmedabad because they have used creative thinking, strategy, and technology to grow educational institutions in today’s digital world. Furthermore, Techglide has built a reputation for delivering real results through data-informed marketing campaigns that put students first. For any educational institute wanting to improve their presence online, drive students to their institution, and build credibility the right way, Techglide represents a trusted partner for their success.
