Techglide became a best education marketing company that has built a strong reputation among educational institutions in Jalandhar. Over the past 7 years we have worked with many educational institutions and online coaching academies. Our team created the best education marketing strategies like SEO, social media, content marketing, and paid ads.
We utilize the digital side of our brains to come up with innovative solutions such as implementing SEO/SMO to improve a client’s online presence, developing a user-centric app, or running performance-based ads.
About Techglide
Techglide is a company that offers unique educational marketing solutions which specially focuses on providing creative solutions to the growth of businesses in the challenging online market. Our company’s strategy, creativity, and performance form the tripartite foundation for which it offers its clients a wide range of services such as SEO, social media marketing, pay-per-click advertising, content creation, and web development.
With a team of competent professionals and a customer-centric approach, we guarantee tangible results that propel brand visibility, interaction, and conversions. By integrating education marketing strategies with data analytics, Our company serves as a dependable partner for businesses that are looking for a sustainable educational growth.
Our Best Marketing Solution for Educational Institution
Search Engine Optimization (SEO)
- Responsive Website: A fast-loading and mobile-friendly website is necessary for both parents and students who mainly use their mobile devices for browsing. Besides user experience, such a website is also good for the search engine rankings.
- Keyword Optimization: Implement the targeted keywords that students are actively searching for each program page to bring the students to the page. For example, if a student needs to find a medical science degree program, this program page should be optimized with keywords related to the term “medical science degree.”
- Local SEO: Campus-based institutions can start by claiming and updating their Google Business Profile. Firstly, make sure everything is accurate, and secondly, invite students to write reviews as a way of increasing local search visibility.
- Authoritative Content: Eventually, the institution will organically be more visible through blogs, research highlights, and faculty profiles and at the same time, it will be perceived as a leading industry.
Social Media Marketing (SMM)
- Visual Storytelling: Instagram, Facebook, and other social networks are excellent places for beautiful pictures and videos of your campus, events, and achievements.
- User-Generated Content: Students tag campaigns in the hashtag; students have to tag their content; the content will be the brand of the school; the more students are involved, the more organic and positive the brand will be.
Platform-Specific Strategies:
- Facebook: Parents and the community are your target audience. You can keep them up to date with regular posts, events, and school news.
- LinkedIn: Main areas for investment include: professional networking, staff recruitment, and graduate programs promotion.
Content Marketing
- Student & Alumni Stories: Publish real-life testimonials and success stories to inspire trust in prospective students and parents.
- Video Content: Create short video clips that showcase campus facilities, programs, and student life. Virtual tours normally attract both local and international students.
- Blog Posts: Admissions FAQs, common concerns, career prospects, campus life, and student experiences are only a few examples of the topics that you can cover to establish trust and become a source of information and a guide for students.
Pay-Per-Click (PPC) Advertising
- Campaign Setup: Keywords that better fit your course, should be identified and then, you are ready to set up the campaign. Besides, you can give your campaign a larger audience through display advertising on Google.
- Social Ads: Utilize Facebook and Instagram ads to narrow down the audience according to demographics, interests, and location.
- Retargeting: Attract again those website visitors who left without completing an inquiry or application by showing them ads for the very programs or content they consulted before.
Key Benefits for Educational Institution
Attract and retain students
- Boost enrollment and retention: Marketing programs bring student applications by displaying the distinctive programs of the institution, campus life, and benefits. In order to give students what they want during their decision-making process, personalized communication and a strong digital presence are needed. This will increase the conversion rates from applicant to enrolled student.
- Improve student experience: Education Institutions can deliver content and use social media to build a community for the students on campus as well as the parents and alumni. This will keep the whole community updated with the achievements and events on campus. This satisfaction achievement heightens the retention rates.
- Facilitate targeted recruitment: With digital marketing, institutions can target specific demographics, academic interests, or geographic locations. As a result, recruitment efforts will reach candidates who are partnering with the institutions in the best way. This will help to draw high-achievers who are the most suitable for the programs.
Build brand and reputation
- Increase brand awareness and visibility: Institutions’ strategic marketing plans help elevate them in the crowded market and allow them to create an easily identifiable brand. One of a few steps in this process is the continuous message that is promoted through some or all channels, including social media, websites, and content. This increases the visibility of the institution and makes it more accessible to potential students and their families.
- Enhance credibility and trust: Credibility and trust can be at the foreground when institutions keep on publishing high-standard, honest content, and sharing success stories and testimonials. The process of transparency here also gives the institution the power of perception management and thus lowers the possibility for unfriendly attitudes towards the institution.
Case Study of DAV University, Jalandhar
Techglide has teamed up with DAV University to increase its digital footprint and create a strong online presence in the very competitive educational sector. Understanding the requirement to attract and engage students using modern digital channels, We implemented a well-rounded strategy that integrated search engine optimization (SEO), social media marketing, and content-driven campaigns. By using the most suitable keywords for the university’s website and making it more user-friendly, they guaranteed a higher ranking on search engines. Moreover, we used targeted social media campaigns and interesting content to present academic programs, campus facilities, and success stories of DAV University, consequently, its credibility and reach among prospective students have been elevated. Such a complete digital shift has not only made a difference in the brand reputation of the university but has also led to the quantifiable growth of student inquiries and admissions, hence the positioning of DAV University at the top of the list of higher education institutions.
Conclusion
We are recognized as the best educational marketing company in Jalandhar, providing digital marketing solutions suitable for the educational institutions. We provide range of services that define our expertise includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and branding which are basically done to schools, colleges, and universities to bring them to the forefront on the web and for the easy accessibility of the potential ones through these institutions.
Being centered on strategies led by the performance, we worked alongside educational clients to come up with tailored campaigns that are likely to connect with their target audience. Through the use of data analytics and industry insights, we make sure that every campaign is tweaked for the greatest effect leading to student engagement and enrollment rise.
