Techglide became an education marketing agency with a big impact in Ludhiana in a very short time by planning targeted, technology-focused solutions simply for educational institutions, EdTech businesses, and coaching institutes.
Whether it is strengthening the digital presence of the client through SEO/SMO or creating a user-centric app and running performance-based ads, we combine the practical strategy with the creative side of our brains.
About Techglide
We are a premier educational marketing agency with a strong focus on helping schools, colleges, coaching institutes, and other learning organizations establish a digital footprint. Our personalized marketing strategies quickly lead to increased admissions, better brand presence, and meaningful engagement among students and parents.
The company provides all educational marketing solutions based on the unique complexities of the education market-from social media marketing to SEO, content creation, online reputation management, and paid campaigns. Using its core facilitation and advertising strengths,
We focus on understanding student buying behavior, analyzing the market, and implementing result-driven campaigns to engage the right audience on behalf of higher learning institutions. We have proven to be a trusted resource for organizations looking to grow, retain, and establish themselves as leaders.
Our Best Marketing Solution for Educational Institution
Search Engine Optimization (SEO):
- Build a Responsive Website: With most parents and students browsing on mobile devices, developing a responsive site that loads quickly and provides the best experience for prospects and search engines is essential.
- Keywords: Optimize each individual program page with the specific keywords that students are searching for, such as “computer science degree” or “art programs in [name of city].”
- Use Local SEO: For campus-based institutions, it is critical to focus on creating local searches. Start by claiming and updating your Google Business Profile. This means ensuring the information is accurate and students are able to leave their reviews.
- Build Authoritative Content: Build content like blog posts, highlights of research, and faculty profiles that not only improve organic visibility but establish your institution as a thought leader.
Social Media Marketing (SMM):
- Make Visual Storytelling: We post exceptional images and video documentation of events, accomplishments, and life on campus on Instagram, Facebook and other platforms as practically possible.
- Encourage User-Generated Content: We create hashtag campaigns to get students to post about their own experiences, which will help to build authenticity for your school’s brand.
Strategies based on platform:
- Facebook: Connect parents and the community with school updates of news and activities, and events.
- LinkedIn: We create professional networking opportunities, staff recruitment messaging, and awareness of graduate programs.
Content marketing:
- Highlight Student & Alumni Stories: Use authentic testimonials and stories of success to create credibility and inspire confidence in prospective students and parents.
- Engaging Video Content: Do short video pieces that highlight campus, space, opportunities, and student experiences. Virtual tours are very effective at attracting local and international students.
- Produce Blog Posts: Address common concerns and questions of prospective students and parents with thoughtful information on most common inquiries related to admissions advice, career outcomes, campus life, and personal experiences.
Pay-Per-Click (PPC) ads:
- Begin Pay-Per-Click (PPC) campaign: Gathering suitable keywords for each course is a prerequisite of creating a campaign that would attract visibility for your events and programs besides utilizing display advertising by conducting searches on Google.
- Utilize Social Ads: Advertise to people on social media platforms like Facebook and Instagram where you can qualify your audience by demographics, interests, and/or location.
- Create Retargeting Campaigns: Target web visitor traffic that did not complete an application/inquiry by advertising the original program or ad they viewed on your website across other websites and or social media platforms.
Key Benefits for Educational Institution
By implementing these marketing and technology solutions, Our objectives are to support schools with attaining measurable and predictable growth:
- Increase Visibility: Schools can reach a wider audience of prospective students by creating optimized content for search engines and social.
- Increase Enrollment: Data-driven campaigns and automated nurturing will assist interested prospects into enrollment.
- Develop Brand Presence: Authentic engagement through content and keeping a positive reputation online will build trust and increase brand presence for the institution.
- Increase Efficiency: Automating and creating data insights will reduce some of the administrative burden on admissions and marketing teams to let them focus on more strategic high-impact activities.
- Increase ROI: Targeting prospects most engaged and determining ad spend will create a higher return on investment for schools marketing.
Steps of Educational Marketing
- Clearly Identify Your Goals: Before anything else, it is important that you know your purpose. The question to be answered is whether you are looking to attract more students, increase the visibility of your brand or make students more interactable within your institution. Understanding your goal clearly will help you decide the way of your journey.
- Identify Your Target Audience: Study your market well. Are you going to communicate to students, to the parents, or the guardians? Learn their demographics, behaviors, and needs to create illuminating campaigns.
- Multi-Channel Marketing Approach: Reach your audience most effectively through a blend of online and offline marketing channels that suit them best. Make use of SEO, social media, and emails besides PPC, and do not forget offline communication like events, scheduling, and visits to exploit education at full capacity.
- Implement Content Marketing: Establish your position as the leading player in your market by continuously providing valuable marketing content as a surefire way to boost the learning process. Launch a blog or article for educational ideas, videos, and webinars that present value.
Case Study of Gulzar Group of Institutes (GGI), Ludhiana
The Gulzar Group of Institutes teamed up with Techglide to revamp their online presence and catch more eyeballs in the fiercely competitive educational sector. The situation with the Gulzar Group was that, like many other institutions, they had not only a strong academic base but also a diverse choice of programs, however, they were unable to effectively demonstrate these strengths in the digital world.
We came on board with a comprehensive education marketing strategy that focused on three pillars including visibility, credibility, and engagement. To start with, they made the institute’s website more user-friendly with clear program details, responsive design, and SEO-oriented content so that it would occupy top positions on search engines when students looked for relevant courses.
We also powered the Gulzar Group to connect with the community by operating their active presence on multiple social media channels. We supported them by proposing engaging posts, student success stories, and campus highlights not only to engage students but also to foster trust with parents. To establish her brand more authentically, Techglide managed local SEO, Google My Business optimization, and reputation management, etc. to ensure that genuine reviews and accurate information reached the target audience.
Over the time Gulzar Group saw a significant increase in their web traffic, more requests for admissions, and higher reputation among students not only from their local area but also little far away places. They successfully altered their online visibility from having a poor digital reach to being a famous name in the educational field with our help, which shows that the right digital strategies can be a game changer in student attraction and engagement.
Conclusion
We have been the top educational marketing company in Ludhiana and are recognized by our innovative strategies, customer-centric approach, and in-depth knowledge of the education sector. We provide services like SEO, social media marketing, content writing, and lead generation through which we have been schools, colleges, and institutes’ online presence and have been able to attract students. Our commitment to customized strategies and measurable results has earned them the trust of every educational institution that wants to survive in today’s digital war.
