Techglide has become one of the top education marketing companies, gaining a great reputation among the schools and colleges of Panchkula. We have been able to work with multiple schools, colleges, and e-learning institutes to increase their online presence for more than 7 years.
We are experts in creating effective marketing strategies for education which involve SEO, social media management, content marketing, and paid advertising. Through taking advantage of the digital world, we provide creative solutions, be it the execution of SEO/SMO for increasing the visibility of the brand, creating the user-friendly apps, or conducting the performance-based ad campaigns.
About Techglide
We create innovative educational marketing solutions to attract more students which are specifically designed to help educational institutions in the competitive education sector. We concentrate on the key strategy, creative and performance, we offer a diverse range of services including SEO, social media marketing, paid advertising, and content creation.
We guarantee positive outcomes through our professional team and a customer-centric approach that results in brand visibility, engagement, and conversions. By employing the right data and creating customized marketing strategies, We are the best partner for schools and educational businesses that are looking for growth in the education sector.
Our Marketing Services for Educational Institution
Search Engine Optimization (SEO):
- Responsive Website Design: Since most parents and students use their mobile devices to browse, it is important to have a responsive website that loads quickly and provides an optimal user experience for both visitors and search engines.
- Keyword Optimization: Use keywords that potential students are using to search for you to set up your program page, for example, “computer science degree” or “art programs in [city name].”
- Local SEO: In the case of educational institutions with a physical campus, local search optimization is the most important thing. Take control and update your Google Business Profile, make sure that all your data are correct, and motivate your students to leave you feedback.
- Authoritative Content Creation: Make contents such as blog posts, research highlights, and faculty profiles to increase your organic visibility and turn your institute into a leader in the field of education.
Social Media Marketing (SMM):
- Visual Storytelling: Showcase with photos and great videos, the events, success and student life on platforms like Instagram and Facebook and more.
- User-Generated Content: Create student-curated hashtag campaigns to increase the number of followers and the authenticity of their engagement with your institution’s brand by having them share their experiences.
- Facebook: Tell parents and the community news about events going on at school, and activities that are happening on campus.
- LinkedIn: Educational and professional networking opportunities, staff recruitment, graduate programs promotion – all this you will be able to conveniently share through LinkedIn.
Content Marketing:
- Student Stories: Collect, release, and display first-hand authentic testimonials and success stories in order to gain trust and encourage prospective students and their families to enroll.
- Engaging Video Content: Make short videos of campus facilities, opportunities, and student experiences. Virtual tours can catch the attention of local as well as international students very quickly.
- Informative Blog Posts: Take the initiative to address the most common questions about admissions, career outcomes, campus life, and personal experiences so that the prospective students and parents are guided well.
Pay-Per-Click (PPC) Advertising:
- Targeted Campaigns: Ideally, all programs will include thorough keyword research, and you should start your PPC campaigns using those keywords. This is how classes and events gain the exposure they need. Additionally, think about including display advertising in your campaign primarily for exposure.
- Social Media Ads: Facebook, Instagram, etc. are the sites/places where you should promote your program. It will be easier to identify the correct audience when placing ads based on the age, interests, and location of the potential clients.
- Retargeting Campaigns: Get the visitors that have already seen your program but did not finish an application or inquiry, to come back to your program by re-targeting them with the same ads on other websites and social media platforms they visited.
Benefits for Educational Institutions
By using these technology and marketing solutions, we are supporting schools with measurable and predictable growth:
- Increase Visibility: Search engine optimized and social home page content can help schools get in front of prospective students with their marketing consideration set.
- Increase Enrollment: Campaigns driven by data and automated nurturing make the enrollment funnel for interested prospects more accessible.
- Strengthen Brand Loyalty: Trust is created by honest engagement, regular communication, and a positive online presence which also strengthens your brand.
- Increase Operational Efficiency: The combination of automation and data lightens the administrative burden on admissions and marketing teams thus allowing them to focus on strategic higher leverage work.
- Increase ROI: The return on investment will be higher when advertising to highly engaged leads and investing ad dollars in the most efficient way.
- Increase Student Retention: Trust is established through personalized communication and digital engagement which makes prospective students feel special and student retention is enhanced.
Steps of Educational Marketing
- Define the goals: Start with knowing what you hope to achieve. Do you want to enroll more students, increase visibility of your brand or boost student engagement? Clear goals will give you a good launchpad for any marketing decisions moving forward.
- Know the intended audience: Know the audience you are addressing—students, parents, guardians. Without knowing who they are, their characteristics and interests, you cannot develop campaigns to engage and meet their needs.
- Use a multi-channel marketing approach: Use a planned balance of online and offline channels to engage your intended market. Search engine optimization, Social media, email campaigns, and PPC advertising as online activities and offline activities like hosting events, offering workshops and campus visit opportunities are a great balance and provide awareness and validity.
- Use content marketing: Position your institution as a thought leader by providing regular and value-added content. Provide blogs, articles, educational videos, infographics and webinars to highlight your expertise and assist families in their learning.
- Build a strong online reputation: Maintain reviews, testimonials and social proof, to create trust. Having a great digital reputation will help parents and students pick your institution with confidence after investigating your brand.
- Engage, Community building: Develop ongoing engagement opportunities through a variety of venues, where individuals can build relationships: parents, alumni networks, and student clubs. This will develop loyalty and ambassadors for your institution.
Case Study: Swami Devi Dyal Group of Professional Institutions & Techglide
The Swami Devi Dyal Group of Professional Institutions is an esteemed educational hub offering a range of professional courses. The institution was challenged to create a more robust digital presence in order to reach more aspirational students. While the academic offerings were of high quality, the institution derived questions about online presence and engagement in an increasingly competitive nature of a landscape. Partnering with Techglide, a leader in educational marketing solutions, was a pivot in creating a digital presence.We developed and executed a multi-layered digital approach that included web optimization, SEO-friendly content, tactical social media campaigns and tactical digital ads supported by research.
We highlighted the institution’s academic programs, campus features, and student accomplishment on digital properties and were able to build a stronger and more credible brand presence with students and their parents. The outcome led to increase in website traffic, inquiries, and increase in inquiry to enrollment conversions.Swami Devi Dyal Group of Professional Institutions has a compelling online presence that mirrors its real world reputation as the institution of choice for professional education.
Conclusion
We are proud to be acknowledged as one of the best education marketing companies in Panchkula because of our approach to innovation, customer service, and extensive education experience. Our web design and development services include many different kinds of digital marketing: SEO, social media marketing, content development and lead generation. We provide educational institutions with web-based solutions to grow their digital footprint and attract students. We gained the confidence of customer institutions in a digital scenario by providing unique strategies based on the needs of the institution and providing measurable results..
