Techglide is known as the top education marketing company located in Surat, providing inventive and results oriented digital marketing solutions for education institutions. The company gives its best service using digital marketing skills that schools, colleges, or coaching centers can take advantage of, to enhance the online space, enroll more students, or build a stronger brand. Our knowledge of search engine optimization (SEO), social media marketing (SMM), paid campaigns (PPC), content creation, and web development, leads to their creation of customized solutions for each institutional goal. We continue to focus on creativity and the trust of their insights from data, while keeping customer satisfaction as a priority. Our partners know and trust us as they all respond and adhere to the calls for education growth and success in the educational arena in Surat.
About Techglide
We are an excellent educational marketing company that is best known for the delivery of innovative solutions in software, education, and marketing. As a result of the launch of a technology-based business aimed at empowering businesses and institutions, we specialise in custom software development, digital marketing, and IT consultancy that are designed for contemporary digital needs. Our company is a software developer that focuses on the education sector, where it creates software solutions for simplifying the educational institutions’ management and enhancing learning outcomes, and also in the marketing field, where it provides SEO and online advertising services that enable brands to increase their online presence and achieve real success.
Techglide, located in Chandigarh, is also a digital marketing agency that combines creativity and analytics to deliver campaigns that drive results and thus, ranks among the top agencies in the region. Its offerings include SEO optimization, social media marketing, web design, and various other digital transformations methods.
Our Marketing Services for Educational Institutions
Search Engine Optimization (SEO)
- Responsive Website Design: It is a fact that parents and students mostly use mobile devices to get online; therefore, a school’s website should not only be responsive but also fast in loading. The site must function flawlessly on any display size and both users and search engines should have no difficulty in accessing it.
- Keyword Optimization: Find out and employ those words that are most frequently searched by students when they are looking for a certain program such as “computer science degree” or “art programs in [city name].” By subtly inserting these words into the text and the program pages you make it easier for search engines to locate you thus your school gets a higher position in search results.
- Local SEO: What if your school is a physical one; then it is very vital to make local SEO your first priority. Make sure that your Google Business Profile is correct, reflects the latest updates and, by no means, is the importance of the reviews to be ignored. Students satisfied with you and sharing their positive words about you will not only bring you higher positions in local searches but also on Google Maps.
- Content Creation: Creating content that informs the community through articles on school research, faculty, and events is a smart move. Apart from the advantage of this to your web strategy, it also elevates your school to a higher position in the competitive academic community community.
Social Media Marketing (SMM)
- Visual Storytelling: Catch the attention of your customers with powerful images and videos that not only show life on your campus but also the student experience and their achievements. Then share them on Instagram and Facebook or any other platforms. Visual storytelling sends emotional vibes and thus makes your brand more recognizable.
- User-Generated Content: Encourage the students to share their experiences through the use of branded hashtag campaigns. The effect is that your message gets spread more easily and also that it is trusted more since it is the community members who represent your institution in the most authentic way.
- Facebook: Utilize Facebook to communicate with parents and neighborhoods. By sharing the news of events, campus activities, and student accomplishments, you can both attract and keep the attention of followers.
- LinkedIn: LinkedIn can be a means for recruiting faculty, building professional relationships, and promoting academic programs. Ads targeted at this platform are for the purpose of showcasing academic accomplishments and thus, gaining more trust of the institution from the professional community.
Content Marketing
- Engaging Video Content: Create short but captivating videos that clearly demonstrate your institution’s facilities, courses, and student life. Videos showcasing the place and the daily life of students can both local and international students be reached effortlessly.
- Informative Blog Posts: Answer admission-related questions, career/outcome, and campus life issues with well-researched and carefully thought through articles. By providing assistance through all these they become a go-to resource for the prospective students thus, indirectly promoting the institution.
Pay-Per-Click (PPC) Advertising
- Targeted Campaigns: An exact pay-per-click campaign needs to be performed by advertising particular activities and offerings. In order to do this, keywords of the campaign must be deeply researched. A mixture of search and display ads will not only be the length of the campaign but will also double the brand exposure.
- Social Media Ads: Use targeted advertisements on platforms such as Facebook and Instagram to reach more potential students. To guarantee that your ads reach those that might be most interested in your product, use demographic filters such as age, location, and interests.
- Retargeting Campaigns: Re-engage those who came to your site, showed an interest, but left without purchasing/use/applying. Present them custom retargeting ads on the web and on social platforms with the hopes of getting them to contact and apply.
Benefits for Educational Institutions
- Increase Visibility: Create attractive social media profiles and SEO-oriented content that reflect the online presence of your school. Thus, students who are looking for a school will find and recognize your institution easily when they are at the stage of making a decision.
- Increase Enrollment: Implement targeted advertising by utilizing data and automated lead nurturing strategies to make the enrollment process more accessible and attractive to qualified prospects which will eventually lead to increased conversion rates and a streamlined admissions process.
- Build Brand Loyalty: Brand loyalty to your school will be developed through consistent engagement, transparent communication, and a good online reputation. These are the pillars that trust and credibility are built upon and therefore, they lead to loyalty.
- Optimize Return on Investment: Employ targeted advertising strategies to marketing budgets to achieve the most efficient use of funds. The emphasis is put on those audiences who are most likely to engage and convert, thus, overall returns are maximized.
- Increase Retention: Connect with and offer services to the students through thoughtful digital interactions that will make them feel valued, hence, satisfaction and long-term retention will be increased.
Steps for Effective Educational Marketing
- Define Your Objectives: First of all, you have to define your marketing goals clearly. If it is a goal to increase the number of students, the engagement of users, or the connection with the existing audience, your objectives will determine the place and the same message of all the campaign efforts.
- Identify Your Audience: Find out the needs, preferences, and ways of behavior of the target audience through the research. Marketing effectively depends on the knowledge of the people you want to reach, and it allows for the most suitable and effective type of communication.
- Leverage Multiple Channels: You can take the advantages of both digital and traditional strategies for a full circle of marketing. As the first group includes SEO, social media, email, and PPC, the second one is made up of campus events and in-person visits. The mix of the both ensures a more extensive outreach and a better final result.
- Invest in Content Marketing: The school can demonstrate its knowledge of the subject through pieces of content, which is one of the most popular ways of marketing today, such as blogs, videos, infographics, webinars, etc. Useful and relevant content creates authority and is attractive to new students and their parents.
- Build a Trusted Online Reputation: One of the ways to get the trust of the users is to be active in managing online reviews, and also ask for more positive feedback, and implement testimonials. The social proof is a very important factor in characterizing the users’ view and confirming the reputation of the institution.
Conclusion
Techglide is the leading partner for educational institutions that aim to be different in a fiercely competitive market and we have basically done it time after time, our record is impeccable. By means of deploying cutting-edge brand-building methods that are backed by data, brought to life through compelling storytelling, and driven by digital revolutionary concepts, we are the leaders at the forefront of education marketing. We are combining the best of SEO, social media, content, and performance marketing to the advantage of schools and universities that through us can get stronger branding, enroll more students, and cultivate enduring relationships with their audience segments.
