In an unpredictable Educational Marketing Domain, our Techglide is attracting your colleges and developing a positive reputation. It takes more than good academic results to Grow and make your college recognizable, it takes educational marketing . This where an education marketing company like Techglide can be of assistance, providing you with market specific solutions to operate your institute sustainably.
Traditional Marketing is not enough for the Education Institutions
Conventional marketing, although still useful, can’t keep pace with the contemporary student journey:
- Limited Reach: While print ads, videos, and ad spots on television and radio have reach, they generally lack targeted reach. For example, digital channels allow institutions to target specific demographics, interests, and behaviors.
- Measurement: It is difficult to get an accurate return-on-investment (ROI) from a billboard or newspaper print ad. Digital channels, on the other hand, provide data and analytics which will inform in real-time, so institutions can better manage their strategies and campaigns.
- One-way Communication: While traditional marketing is mostly a monologue, digital marketing can create two-way communication which allows for engagement, responding to questions, and establishing a community around the institution.
- Credibility and Trust: Students today are looking for real information. Online reviews and testimonials, as well as helpful content, can build trust much deeper than a few well-placed words in a brochure or pamphlet.
Why Do You Need Educational Marketing?
Partnering with an education marketing company offers a multitude of benefits:
- Education Niche Expertise: Education marketing is different from marketing anything else, and a full-time education marketing company will understand what motivates students and parents, the regulatory environment, and all objectives for the educational institution i.e. general enrollment goals, reputation, favorite alumni, etc.
- Targeted Outreach: Educational marketing companies utilize sophisticated digital marketing tools to recognize and attract the demographics of ideal customers; and only those ideal customers.
- Brand Development and Management of Brand Reputation: Education marketing companies establish a strong institutional brand narrative and manage the brand identity and the educational institution’s values to highlight the strengths and values of the educational institution.
- Increased Admissions: Education marketing companies design digital marketing campaigns, across multiple digital platforms, that produces highly qualified leads, to transform the leads into admissions
- Cost Effectiveness: Digital marketing is far more cost-effective and flexible than traditional media; therefore educational marketing services can deliver unparalleled cost-effectiveness i.e. higher ROI.
- Competition and Disruptors: The digital landscape is ever-changing. Education marketing companies are nimble and able to adapt to a changing landscape, so the educational institution is always ahead of the competition and a disruptor to a competitor’s ability to get in the door.
Techglide
Techglide is a marketing and educational strategist that provides exposure for educational institutes (schools, colleges, universities) to gain global visibility of their brands in their respective contexts. Techglide aligns data-driven marketing strategies with domain expertise on education to achieve results that are visible. Techglide’s Purpose is to grow educational institutions in a digital world.
Our Services
Techglide offers a full range of services dedicated to educational institutions, including:
- Branding: Positioning and developing an attractive and targeted brand.
- Digital Marketing: Combining multiple channels so prospective students can become more aware of your institution(s) online, wherever they are located. Including:
- Search Engine Optimization (SEO): Moving your institutions up in the search rankings on search on Google and search engines when students search for courses, colleges, etc.
- Social media marketing (SMM): Building communities that engage is generally a much better marketing avenue than advertising and paid ads on Instagram, Facebook, LinkedIn, and YouTube are associated with paid ads for nearly 20 years.
- Paid advertisement campaigns (PPC): Developing paid ads campaigns in Google, Meta, and any other relevant sites that are relevant to your institution(s) in order to create immediate niche target traffic.
- Content Marketing: Producing content that engages or inspires your target market can only earn goodwill and customers into your target audience and draw them to your institution with compelling content (blog posts, videos, infographics, etc) with helpful but unfinished content design to help you to find your audience- you put good content on your website, you ‘ll find your audience.
What Makes Techglide Different from Other’s
Techglide presents numerous differentiators in an oversaturated marketing universe:
- Education Orientation: Techglide presents a basic awareness of the complexity, issues, and parameters in the education landscape that puts them beyond general marketing agencies. They have a thorough grasp of ‘educational ease’ and ‘student ease’, which is an important handicraft in education, that will open up opportunities for better marketing strategy.
- Integrated Concept Marketing: Through their digital strategies, be it SEO, SMM, content, or paid ads, Techglide presents an integrated marketing concept approach by threading numerous parts together into the same concept, achieving maximum impact and brand recognition.
- Technology Based decision for tough solutions: Techglide applies all types of marketing possibilities and technology to develop custom software and applications – taking marketing way beyond marketing – and understanding that institutions speak to students through the technology they use.
Difference b/w School & Higher Education Marketing
| Aspect | School Marketing | Higher Education Marketing |
| Audience | Parents primarily | Students themselves |
| Messaging | Safety, values, academic care | Career outcomes, faculty, infrastructure |
| Platforms | Facebook, WhatsApp, parenting forums | Instagram, Google Ads, LinkedIn |
| Funnel | Long-term relationship | Shorter, fast-moving admission cycles |
| Decision Time | Yearly admissions, mostly in March-April | Seasonal, program-specific windows |
Case Study of ISBM College of Andheri
ISBM College of Andheri recognized the increasing significance of building a solid digital footprint in order to increase its visibility and engagement in a competitive educational environment. In this regard, it partnered with Techglide, a leading digital solutions company that builds educational brands and connects institutions with prospective students through digital marketing. The partnership required Techglide to implement a full digital strategy, building a modern, user-friendly, easy-to-navigate website, using targeted social media campaigns and search engine optimization (SEO) techniques to enhance online presence.
The partnership also required Techglide to develop interesting content that encapsulated the elements of studying at the college, its accomplishments, remarkable student success stories, and other content that resonated with potential students and parents. The successful projects implemented by Techglide for ISBM College of Andheri resulted in the college’s online presence rising significantly, not only was there an increase in website traffic but also heightened engagement across their various social media platforms. ISBM College of Andheri’s reputation also strengthened as an innovative education in the area due to Techglide’s stellar digital prowess.
It helped brand the college as a key player in the education sector of the area and established ISBM College of Andheri as a strong name through innovative education marketing strategies in times where education is rapidly changing.
Conclusion
In the competitive education marketplace of Andheri, it is important to have a trusted partner with expert subject matter knowledge, to differentiate your organization from your competitors. Techglide can be that partner – with a committed and talented team alongside an extensive menu of services that an educational institution needs. Techglide can use modern marketing techniques alongside in-depth knowledge of the education sector, to help your organization attract the right students, enhance your institutional reputation and ensure sustained growth.
Don’t simply market, educate and inspire – with Techglide. Contact us now to consult on how we can help you and your team create a fantastic future for your institution.
