In an ever-changing educational sector, attracting your colleges and establishing a strong reputation requires more than great academics, it requires education marketing. This is where a specialized education marketing agency such as Techglide can help, they are there to assist you with tailored solutions to run your institute sustainably.
Why Education Marketing Matters More Than Ever
There has never been as much competition in the education sector. There are so many schools, colleges and coaching academies, all potentially competing for the same prospective students and for their parents’ attention that simply relying on the old ways is no longer enough. This is particularly true when prospective students are, more than ever, conducting large amounts of online research and making critical decisions about their future. This is a moment where we need to develop an effective education marketing campaign that should target the needs and wants of prospective students.
Effective marketing in education is not just about promotions, it is about establishing trust and clearly defining your unique offering, and building community. Education marketing is about finding the people you want to reach, sending them the right message at the right time.
Why Do You Need Educational Marketing?
Education marketing provides several benefits to institutions:
- Increase Enrollments: The most obvious benefit of education marketing is that a properly executed marketing plan will create many more students and therefore more enrollments.
- Increased Brand Awareness & Reputation: Branding provides your institute with credibility and recognition both in your community and beyond, which enables your institution to stick out uniquely, and is even a prerequisite for alumni to create a sense of belonging and community.
- Targeted Marketing: Education marketing allows you to market to specific demographics, interests, and academic aspirations, making your messages more purposeful to the most relevant audience.
- Demonstration of Unique Programs: Education marketing can demonstrate your institute’s strengths, your programs and offerings, faculty experts, and unique learning environment.
- Student Interaction: Marketing is not just about getting students enrolled; marketing also involves strategies to interact with and engage students already enrolled in the institution and to create a sense of belonging.
- Using Data for Decisions: You can measure and track your campaigns, which allows you to optimize continuously and to allocate resources more effectively.
About Techglide:
At Techglide, we are not just a marketing agency – we are your partners in technology and marketing in the education sector. Having a thorough understanding of the challenges and opportunities in academia, we create tailored solutions that align with your educational team’s vision and goals. The Techglide Team uniquely blends technical talent with marketing talent to produce results.
We believe technology and strategic marketing are the foundation to success in education today. From developing user-centric apps to marketing your institution online, Techglide strives to maximize your education journey.
Our Services
Techglide has a variety of services that are dedicated to only educational organizations, including:
- Positioning & Branding: Developing an appealing and targeted brand.
- Digital Marketing Campaigns: A multi-channel approach to build awareness with prospective students online, no matter where they are. This includes:
- Search Engine Optimization (SEO): Getting your institutions up the search rankings on search engines when students search for courses/colleges, etc.
- Social Media Marketing (SMM): Building communities that engage and running paid campaigns on Instagram, Facebook, LinkedIn, and YouTube.
- Paid Ad (PPC) Campaigns: Developing and running paid ad campaigns on Google, Meta, and other relevant sites to drive immediate and targeted traffic.
- Content Marketing: Producing valuable content (blog posts, videos, infographics, etc) to attract your target market with informative but unfinished content in order to create audiences which are targeted.
- Email Marketing: Getting leads and staying connected to current and prospective students through customized emails.
- Website Design & Development: Creating intuitive, informative, and engaging websites that serve as your institution’s digital storefront.
- Application Development: Building custom mobile applications for streamlined administration, student engagement, and e-learning.
- Reputation Management: Actively managing online reviews and testimonials to build and maintain a positive image.
- Data Analytics & Reporting: Providing transparent reports and insights to track campaign performance and make data-driven adjustments.
What Makes Techglide Different?
Unlike many agencies that are offering digital marketing services, Techglide’s competitive advantage is that we focus on the education sector and have a deeper understanding of the student recruitment cycle, what academic credibility means and how to connect with students, parents and faculty.
- Deep Knowledge of the Industry: our team consists of experts who know the education ecosystem.
- No cookie-cutter approach: we don’t use the same formula for every institution, we advise on, and develop individualized strategies specific to your goals and needs.
- We measure our success when our client institutions experience growth and success.
- Communication and Collaboration: We communicate regularly, keep clients updated, and work collaboratively as a team.
Education Marketing vs. Digital Marketing: A Key Distinction
Digital marketing is a wide-ranging term that encompasses all things online marketing, however, education marketing is a specialized area that utilizes the same digital marketing channels as all education marketing does in the world today. The important distinction lies in the audience being targeted, messaging, and goals.
- Digital Marketing : The purpose of digital marketing is to sell a product or service and it targets all consumers across various industries. The strategy is often to drive sales immediately or start with broad brand awareness.
- Education marketing: Education marketing targets future students, future students’ parents, as well as alumni and faculty (although they aren’t necessarily prospective students). The messaging is focused around the academic value; future career value; campus life; and unique learning environment. In the education marketing world, goals were not only increasing enrollment and graduation, but long-lasting relationships for alumni and students, a more robust community, and an overall positive educational experience. Education marketing required more understanding of the admissions funnel, educational policies, emotional journey of students and parents.
Case Study of Rizvi College of Engineering
Techglide was pleased to collaborate with Rizvi College of Engineering, a respected engineering school in Bandra, to innovate their educational marketing and help them solve their issue of student applications for niche engineering programs, as well as overall online visibility. Rizvi College utilized many traditional outreach methods – which are good to have, but did not fully leverage the digital world where prospective students spend most of their research into a university. Techglide performed a full digital audit of Rizvi College, identified links in their digital footprint, and created a multi-angular plan.
Tackling jobs such as SEO optimization of Rizvi College’s website for program-specific keywords, targeted social media campaigns on channels frequented by engineering aspirants, video stories about student projects, faculty accomplishments, and campus life, and student testimonials. The Techglide team created custom email marketing funnels for potential students to give them information that was relevant to them and create a deeper connection with the college. At the conclusion of this strategic collaboration, Rizvi College of Engineering reported a marked increase in online inquiries and applications (especially for their niche programs), and an improved understanding and engagement with their brand in digital channels, further establishing their brand in Bandra for potential engineering students.
Testimonials
“Working with Techglide was a game-changer for our college. Their understanding of how the education sector operates combined with their strategic digital marketing approach led to us connecting with a greater audience and a considerable increase in enrollments. This is a very professional and results-driven team.” – Dr. Varsha Shah, Admissions Director, Well-Known Bandra College
Final Thoughts
In the competitive educational space of Bandra, having a reliable partner with subject matter expertise can help you stand out in the crowd. Techglide is that partner – with a dedicated and talented group and the broad range of services that educational facilities need. Utilizing modern marketing techniques and a comprehensive understanding of the education industry, Techglide can help you attract the right students, improve your reputation and create sustainable growth for your institution.
Don’t just market, educate and inspire with Techglide. Contact us now for a consultation to build a great future for your institution.
