One of the best education marketing company in Borivali, Techglide creates marketplace strategies and amazing results. They haven’t been in education marketing as long as some, but they have considerable experience and situations that provide great opportunities to help educational institutions gain exposure and properly position themselves with students and stakeholders.
Techglide focuses on using the best education marketing strategies to help educational institutions create their brand and reach their audience, while providing a personal service that matters to their clients. Techglide can be your trusted advisor, so if you are an educational institution wanting to step to the next level with your brand, and reach more students enrolled, we are there.
About Techglide
Techglide is a capable education marketing company that is reinventing how educational institutions connect with prospective students. Techglide breathes life into schools, colleges, and universities Digital presence through Education Marketing techniques, with the development of data dashboards and targeted strategies that create rich databases of quality prospects.
Services provided by Techglide in the education field include web development, including search engine optimization, Social media management, content marketing, and lead generation as required by the client’s needs.
Why Do You Need Educational Marketing?
Educational marketing is essential because it allows institutions and organizations to develop an awareness, trust, and engagement with their audiences (students, parents, and educators). If institutions and organizations want to engage in effective communication to present value and benefits in educational programs, products, or services, educational marketing allows them to position hope in prospective students, drive enrollment, and empower student loyalty. Educational marketing also provides institutions with the opportunity to position themselves against many competing interests and marketplace agents, identified by awareness, transparency, and identifiable features offered by those institutions.
Our Services
Digital Marketing
- Search Engine Optimization (SEO): SEO helps ensure that your institution’s website and online content are optimized for search engines so that prospective students can more easily find you. The goal of SEO is to enhance the visibility of the institution’s presence on search engines and to rank higher in the search results.
- Social Media Marketing: Social media marketing allows you to use platforms like Facebook, Instagram, LinkedIn, TikTok, etc., to engage directly with your target audience while showcasing aspects of campus life, student success stories, valuable educational information, and growing a community.
- Content Marketing: Content marketing is the ability to create strategic and meaningful content to attract and retain a clearly-defined audience, which (hopefully) results in actions of value. Content marketing takes shape in the form of blog posts, videos, infographics, webinars, etc.
- Email Marketing: Email marketing targets the potential students (as leads) to share personal information via personalized emails to keep leads warm, messages about important content (application deadlines, events on campus, scholarship opportunities), and to establish a flow of communication with prospective students and their families, as well as helpful accommodations for them.
- Paid Advertising: Paid advertising may include Pay-Per-Click (PPC) campaigns and support for display advertising on search engines and social media to target a specific audience and increase general brand awareness overall.
- Website Design and Optimization: Optimizing the website design creates a positive user experience for all circumstances with respect to mobile usage and can often be created to house an unlimited amount of information on various content-rich landing pages.
Student Engagement and Recruitment
- Virtual Tours and Open Houses: You are providing a virtual tour of the campus, classrooms, dorms, and recreational areas so that prospective students will understand what their experience could be like, especially for those who cannot travel to campus in person.
- Student Reviews: Inviting students to leave online reviews and ratings on platforms, develop credibility, and potentially change a prospective student’s mind.
Brand and Message
- Branding: Establishing and presenting the institution’s Unique Value Proposition (UVP), mission, and values in a way that attracts students and others who share their beliefs and are a good cultural fit for what the institution represents and offers.
- Messaging & Positioning: Creating clear, consistent, and meaningful messages that emphasize the institution’s talents, differentiators, and other strengths, including areas such as faculty expertise, educational programs, student support services, and career development.
Education Marketing vs. General Marketing
General Marketing?
At its most general, General Marketing represents the general approaches taken to sell products or services in nearly every area of consumer life – from toothpaste and cars to B2B software, fashion, food and beverage, and financial services.
General Characteristics of General Marketing:
- Focus: Generally has a focus on generating sales, gaining market share, brand awareness, and ROI.
- Product: Generally tangible goods or ostensibly measurable services. Benefits are usually immediate or short-term.
- Decision Process: Impulse-driven, based on features, pricing, convenience, trends, to solve a problem, etc. Sales cycles tend to be short(though for some products/services, such as high-stakes financial services may be more lengthy).
Education Marketing?
Education Marketing can also be referred to as Higher Education Marketing, School Marketing, or Enrollment Marketing, and it is the specific pathway through which educational institutions, programs, and opportunities are marketed. This includes universities, colleges, schools, vocational training centers, online learning platforms, and even individual courses.
Some key features of Education Marketing are:
- Focus: Getting the student here and enrolling him or her; retention of the students themselves; building institutional reputation; development of engagement with alumni; and possibly funding or research partnerships.
- Product: An intangible, experiential, and long-term service. It is furthering an investment in some future outcome, actual personal development, knowledge, and an entire community or pathway.
- Decision Process: A highly considered one that most often invokes multiple stakeholders (student, parents, counselors, family) and is of high financial as well as emotional investment, with a long sales cycle being the norm.
Case Study of Shri Bhausaheb Vartak College of Arts, Commerce & Science
Shri Bhausaheb Vartak College of Arts, Commerce & Science is one of the leading colleges located in Borivali, Maharashtra. It collaborated with Techglide in a bid to enhance a business or college’s digital footprint in the ever-evolving sector of education. The institution faced challenges like a lack of engagement from students, an outdated website, and the absence of a digital learning platform.
Techglide helped with the complete digital makeover by initially revamping the college webpage to modern standards, improving accessibility to mobile devices, as well as installing admission and result portals. They also provided a Learning Management System (LMS) to the faculty, enabling them to hold online classes, share class resources, and grade learners in a streamlined manner.
To enhance the online presence of the vocational college, Techglide created a content-based SEO campaign along with social media marketing on platforms like Instagram and Facebook that positively changed the number of inquiries from students and engagements with followers. Sending important information and updates became better and centralized for the college through the use of SMS and WhatsApp.
As a result, Shri Bhausaheb Vartak College saw a remarkable rise in website traffic, social media presence, and online applications, positioning itself as a forward-thinking institution in the digital education landscape. This transformation not only enhanced the college’s reputation but also enriched the overall learning experience for students and faculty alike.
Conclusion
The best educational marketing company, Techglide, knows their clients and how they may further support you in making a strong digital presence to trump the other marketing companies. The best educational marketing company does not resort to running ads; it relies on clever digital strategy, meaningful storytelling, and genuine insight into what prospective students and their parents are truly interested in. Finally, the best educational marketing company goes beyond acting as the school’s marketing arm, develops a brand, stays connected with the community, and is part of a genuine practice driving long-term success.
