Techglide is one of the best educational marketing companies in Dehradun that helps schools, colleges, and institutes connect with their target audience using educational marketing strategies. Techglide gets the education market – it’s all about fresh ideas and getting real results. We build focused education marketing plans to get your name out there, get more students, and boost your online image.
About Techglide
We’re a said to be a top educational marketing company in Dehradun. We offer services like search engine optimization (seo), content marketing, web development, and online ads that deliver meaningful campaigns which can create visibility, enhance branding, and reputation in the education sector.
We are committed to building the best solutions that blend creativity and data to produce the most competitive educational brands in the market. Over the past years, we have been a trustworthy advisor for all our clients. If you are a college, school, or institution that wants to up their brand awareness and get more students, Techglide is the one-stop solution for you.
Techglide’s Tech & Marketing Solutions for Educational Institutions
From SEO to Social Media
As the marketing company in Dehradun, we deal in Search Engine Optimization as well as in Social Media
- SEO is all about getting your website to show up at the top of search results on places like Google. By finding the right keywords, on-page seo optimization, technical optimization, and building high-quality backlinks. A strong SEO strategy drives organic traffic to your website, attracting users actively searching for your institution.
- Social Media is created from our appealing content shared on social platforms, such as Facebook, Instagram, and LinkedIn, to build brand awareness with our niche audience, to have more traffic, and enroll of students.
Although social signals (such as likes, shares, and comments) are not direct ranking factors for all search engines like Google, they still help SEO in an indirect way. helps you get more brand mentions in other ways, get more referral traffic to your website, and create opportunities for valuable backlinks to your site – all of which positively contribute to your website search engine rankings. In other words, social media will increase the reach and engagement for your content and allow you to build even more on SEO to gain better visibility and even more conversions.
Maximizing Enrollment and ROI
Techglide integrates branding, marketing, and admissions strategies to improve workflow and maximize enrollment and ROI for educational institutions. This involves building effective online presence for schools and colleges, using the power of social media and search engine optimization (SEO). According to Techglide, “We are running ads on Google, Meta, LinkedIn, etc. to acquire and have conversations with students and their parents.” They also build custom software to simplify workflows and improve learning experiences, which can lead to increased conversions and retention. “We want to make sure that whether it is on a search, or in social conversations, all touchpoints help build school image, build trust, and get more students and best outcomes over the long run.”
Developing an Effective Online Profile:
Techglide supports schools, colleges, and universities in building an online profile, an important part of today’s online education world. They plan a strategy that includes Search Engine Optimization (SEO), which can help with search engine listings on Google, and Social Media Optimization (SMO) of Facebook, LinkedIn, Instagram, etc. The purpose of the approach is to improve visibility, capture prospective students, and create fun interactions with prospective students, students, parents, and the education community.
Steps for Educational Marketing
1. Set your goals: Before you think about implementing anything, be sure to set your goals. You want to know whether you are trying to hire students, increase exposure of your brand, or get students engaged.
2. Know your audience: Research your audience (prospective students, parents, etc.), their demographics, and what they like to do.
3. Have a nice online presence: Build a website that is user-friendly and easy to look at. Make sure that it is a responsive website and has as much information as possible. Have active accounts on Facebook, Instagram, LinkedIn, and Twitter, which are engaging and user-friendly.
4. Content Marketing: Establish expertise in your sector by developing informative and entertaining content. Start a blog, develop articles, produce videos, and create webinars that discuss topics of interest to your audience.
5. Multi-channel marketing strategy: Use a multi-channel marketing strategy of your promotional messaging, using different types of online and offline channels, such as SEO, social media, direct marketing (email), paid traffic (PPC), and events.
6. Engage with your audience: Social Media is a great platform to engage with your prospective students. Post success stories and develop a “community”.
7. Measure and optimize: Utilize your analytics to provide feedback and measure what is happening. Measure things such as web traffic compared to conversion rates, and feed the results back into your programs to improve continually.
Difference B/w Educational and Digital Marketing
| Educational Marketing | Digital Marketing |
Educational marketing is the systematic promotion of an educational institution’s brand, mission, services, and programs to prospective students, parents, and the community etc. Target Audience: The target audience is very precise: prospective students and parents, alumni, and other stakeholders. Approaches: Educational marketing can incorporate both traditional and digital approaches. Although digital marketing strategies are often the key (SEO, social media, email marketing, etc.), it may also take the form of traditional marketing tactics, including print brochures, school fairs, and/or events on campus. Focus: Educational marketing emphasizes “educating” the audience. It is about providing important information regarding the value of a quality education, the strengths of the institution, and building trust. The messaging is not so much a direct pitch to purchase behaviour as it is a piece of useful, informative content that may assist families in making an important decision. | Digital marketing is a broad term used to instead of offline and traditionally based technology and methods, use of online-based digital technology and channels to market goods and services. It involves a variety of marketing techniques, strategies, and tools. Channels: This includes search engine (SEO/SEM), social media, email, websites, display ads, content marketing, etc. Purpose: The main purpose of digital marketing is to reach current and prospective customers, build brand awareness, generate leads, and convert known or unknown customers to sales or other forms of conversion. Digital marketing can be used by almost every industry in the marketplace, from e-commerce, healthcare and entertainment. |
Case Study of Doon University
Doon University, creative solutions to improve their courses in education and overall student learning experience. The University had a strong course of study but struggled with digital transformation, student engagement, and communication between departments. Partnering with Techglide, a leading technology solutions company, marked a significant shift. Techglide unveiled smart digital platforms for integrated learning management, virtual classrooms, and dynamic content.
Techglide unveiled additional analytics tools that gave the University the ability to monitor student performance and empower educators to increase efficiencies, with supporting software for administration. Focusing on user-friendly, effective technology, Techglide worked with both students and educators with no hurdles to digitally supported learning.
Doon University had higher student satisfaction and enrollment results, mapped to a more attractive offering in education-pedagogy. The partnership modernized the University and positioned Doon as a bright, forward-looking University at the intersection of learning and technology.
Conclusion
In conclusion, Techglide is the best educational marketing agency located in Dehradun, delivering innovative strategies and successful campaigns, unique to educational institutions. The agency has an excellent history in marketing, including digital marketing, school and college branding, and student outreach, giving educational institutions the opportunity to grow and build an online verified identity. Techglide has always brought creativity and technology together and is a trusted partner for institutions that want to tell their stories, connect to students, and engage their audience, and is the growing voice in the education space of today.
