Techglide is the best educational marketing company in Goregaon, known for its creative approaches and tailor-made solutions that effectively promote schools. They facilitate colleges and universities to create awareness of education marketing, branding, content creation, and lead generation so that they can enhance their visibility and attract more students. To maximize outreach and expansion for its clients in the highly competitive education industry, the company relies on a staff of experienced professionals with a strong data-driven approach.
About Techglide
Techglide is considered among the best education marketing company in Goregaon, and it is known for creativity and satisfactory campaigns. Primarily focusing on developing educational marketing, helping with Social Media Management, and branding solutions, to help provide visibility and reach to educational institutes. Getting colleges more students and improving their standing in the educational marketplace is a measurable outcome delivered by Techglide in the competitive marketing space. Due to their capabilities and commitment, marketing efforts are taking precedence, and institutions searching for improvement in Goregaon don’t tend to look elsewhere.
Why Do You Need Educational Marketing?
Education marketing is important because it helps schools and colleges to trust and connect with their prospective audience ( students, parents, and educators) by explaining to students why they should become interested in their programs/ products/services you have, which will improve your digital presence in the education sector. In conclusion, educational marketing can inspire confidence within and attract new students, enroll them, and generate loyalty. It also presents a strategic opportunity for institutions to be distinguished from direct competitors and other market participants based on higher exposure, more authenticity, and distinctive features underscoring their strengths.
Our Services
Brand Identity, Brand Positioning
- Brand identity and position: Creating a brand identity that is compelling, distinctive, and that embodies the institution’s vision, mission, and values.
- Reputation monitoring and management: Monitoring and managing the institution’s online reputation through channels such as online reviews and social media mentions.
- Public relations (PR): Engage in PR to attract positive visibility for the institution and reach more of the target audience.
Other Key Services
- Market Research and Analysis: In-depth research to gather data on the behaviors, preferences, and needs of the target audience.
- Website Design and Development: Developing and optimizing user-friendly, responsive, and mobile-friendly websites to effectively market the institution’s programs.
- Video Marketing: Engaging video content to provide a virtual campus tour, describe student experiences, provide program features, or share testimonials.
- Event Marketing: Promote and host events: open houses, webinars, virtual tours, etc., to engage prospective students.
- Student Engagement: Use alumni to showcase success and the program to prospective students, but also connect the community.
- Influencer Marketing: Collaborate with influencers, students, and educators to engage and connect with a larger audience.
Student Enrollment Marketing Services
- Targeted Ad Campaigns: Developing and executing marketing campaigns for potential students that draw them in based on their stage of the decision-making process.
- Lead Generation and Nurturing: Attracting, engaging, and nurturing interest from potential students through personalized communications and follow-up activities.
- CRM: Implementation and use of a CRM for tracking communications, automatically communicating, and personalized outreach.
- CRO: Analytics of user behaviors on websites and landing pages for areas of improvement and optimizing the steps leading to inquiries and applications.
Digital Marketing Approaches
- Search Engine Optimization (SEO): Improving websites and content to gain higher rankings in search engine results based on keyword phrases used by potential students.
- Pay-Per-Click (PPC) Advertising: A pay model that targets specific demographics and interests on Google and social media platforms to drive traffic to the institution’s website.
- Social Media Marketing: Engaging with current and potential students through social media platforms like Facebook, Instagram, LinkedIn, and YouTube to demonstrate campus life, success stories, and build a uniform online community.
- Content Marketing: Content marketing is composed of producing and distributing content (blog posts, articles, videos, infographics, whitepapers, etc.) recognized as valuable to the target audience, informing and engaging them, and establishing the institution as a thought leader.
Education Marketing vs. General Marketing
| General Marketing | Education Marketing |
| General marketing is defined as the marketing management procedures through which organizations realize privileges by identifying, anticipating, and satisfying customer needs and wants. Marketing is also inclusive of research, the analysis of consumer behaviour which provides meaningful feedback, the development of new products with perceived value, pricing which captures that value, and a complete strategy of promotion including, but not limited to, advertising, public relations, digital marketing and more to demonstrate the benefits of the product(s). Ultimately, general marketing seeks to create a customer relationship, increase brand recognition and sales, and create an advantage for the organization in the same or similar markets. | Education marketing is considered a disciplined and strategic part of marketing where an institution or school focuses on attracting, engaging, and enrolling prospective students while informing and amplifying the institution’s brand reputation. Education marketing does come with a level of complexity because it is many different things at one time. Education marketing has evolved over the years and is not a one-size-fits-all approach. Faculty-based academics and courses to blended and online learning for diploma, post-secondary education, trades, and other professional education, education marketing must address the immeasurable or unaccounted value of education to the learner. |
Case Study of Vivek College of Commerce
Vivek College of Commerce is a well-recognized institution even outside its region and is known for its philosophy of molding the minds of students through academic excellence. Recognizing the need for a new digital strategy, Vivek realized they needed a new partner to support their digital transformation and attract and engage students for online learning. Vivek College had several areas and issues it wanted to address, such as low student engagement, outdated online engagement platforms, and stagnant student enrollment. Techglide and Vijay Parashar, and Vivek College got to work and set out to develop a more sustainable digital strategy. Techglide, first of all, redesigned the Vivek’s College website in a modern, user-friendly interface that works great on mobile and desktops, included a dynamic event calendar, online admissions, and secured fee payment gateways.
Techglide enrolled Vivek in new search Engine optimization (SEO) methodologies, brought all their social media accounts in-house with weekly and monthly contributions to improve the college’s brand perception and increase its interactions with students, parents, and alumni. Techglide’s support with a range of digital tools, including a learning management system (LMS), a digital classroom, and a newsletter template tool, has provided Vivek with multiple layers of engagement that help with continuity of experience and reduce the transaction costs for online friction when students, faculty, and parents communicate. The digital transformation of Vivek College of Commerce continues to impress state education stakeholders and fill potential student inquiries, improve social media engagement and interaction with students and parents, and provide smart academic facilities that vision of the future.
Conclusion
Finally, Techglide turns out to be the best option for schools trying to boost their digital presence and reach when it comes to educational marketing in Goregaon. Proven track record of collaboration with universities and schools, Techglide creates effective marketing solutions by fusing creativity, strategy, and technology. With their great knowledge of the educational field and passion for quantifiable results, they are the most reliable friend for academic advancement and digital transformation.
