Techglide is an Educational marketing firm dedicated to helping schools, colleges, and universities improve their visibility, engage students, and increase enrollment and is known as the Best Educational Marketing Company in Navi Mumbai. They provide a full range of education marketing services from SEO and social media marketing to branding, content creation, lead generation, and website development. Techglide talks about an integrated education marketing approach where the various strategies implied will be able to complement one another and deliver the most effective results and brand awareness for the client. They are also known for their data-driven approach and the tangible results they deliver to their clients through actionable reports and analytics in real-time.
About Techglide
Techglide differentiates themselves by focusing only on the education area with a deep dive into the admissions cycle, student behavior, parental expectations, and the education sector. It is a one-stop solution for schools, colleges, and universities in education marketing services, which includes SEO, social media marketing, content, branding, and websites, all in a marketable, representable format. Their data-driven solutions allow for campaigns tailored to their institutional academic calendars, admissions timelines, and respective normed processes, measurable increases in visibility, prospective student engagement, and admissions.
Why Choose Educational Marketing?
Education marketing is essential for institutions to keep up, even grow, in a market that is increasingly competitive and digital. Education marketing is more than just marketing, being a tactical way of connecting with prospective students while building the institution’s brand reputation.
- Enhanced Visibility and Brand Recognition: With high-level competition and a more digitally driven sector of education, marketing can help your institution stand out while growing visibility and engaging more people. This helps build recognition around your institution’s brand that parents and prospective students can recognize.
- Driving enrollment and achieving growth targets: When you successfully leverage a well-defined marketing strategy, enlist follow-through on your marketing strategy and tactics, you eventually expand or at least increase enrollment numbers to help reach your organization’s growth goals. Institutions can leverage data and analytics to identify where campaigns are effective, improve campaigns, and better measure effectiveness and the return on investment (ROI).
- Establishing Trust and Credibility: Prospective students and their families are making an important decision in choosing an institution. Marketing can show off the strong points of an institution, highlight student success stories, and build a good name and reputation.
Our Services
Brand and Reputation Management
- Brand Development: Helping educational organizations create and define a brand that is identifiable and unique to the organization itself and one that reflects the organization’s values and mission.
- Online Reputation Management (ORM): Tracking online reviews and conversations, proactively addressing feedback, and protecting a positive impression online.
Targeted Strategies for Enrollment and Engagement
- Paid Advertising: Using paid advertising on Google Ads and social media, and other sites to reach particular demographics and interests to promote programs, open houses, or application deadlines.
- Lead Generation Campaigns: Creating and implementing strategies that identify and enroll prospective students, capture student information, and lead them through an enrollment process.
- Student Testimonials & Success Stories: Using current students’ experiences to establish trust and express the value proposition for the institution or program.
- Tailored Communications: Segmented audiences and personalized messages based on needs and interests.
Building Strong Digital Presence
- Search Engine Optimization (SEO): Making web pages relevant and highly ranked provides an accessible framework for potential students to discover programmes within institutions when they search online.
- Website Design & Development: A well-designed website offers a user-friendly interface, is responsive across platforms and device screens, and serves as the central hub for bringing information about an institution/s, etc., located in one place, and also serves.
- Social Media Marketing (SMM): Creating and building an audience on platforms such as Facebook, Instagram, LinkedIn, and YouTube by adding appropriate content, building communities, creating new content, and improving an institution’s reputation.
- Content Marketing: Thought leadership based on blog posts, videos that demonstrate the institution’s expertise, generates interest in the potential student population.
- Email Marketing: Developing and deploying targeted email campaigns, working with leads from first contact to provide updates, promoting events, application deadlines, and submission information.
Education Marketing vs. Offline Marketing
| Education Marketing | Offline Marketing |
| Education marketing plays an important role for educational institutions and helps to promote academic programs, gain brand awareness, attract students, and enter into relationships with parents and students. Promotion activities are diversified to all avenues of communication websites, social media, email marketing, content, and other normal channels of promotion, communicating an institution’s mission, values, and most powerful points. | Offline marketing, or what is sometimes called traditional marketing, includes any promotional tactics and activities that are offline, or not on the internet, and use non-internet-based channels to reach prospective customers. It includes the use of newspapers and magazines for advertising, highway signage and advertising on billboards and outdoor ads, flyer and brochure distributions, direct mailers, event sponsorship, trade shows, and many other things. |
Case Study of Bharati Vidyapeeth’s Institute of Management Studies & Research (BVIMSR)
Bharati Vidyapeeth is a well-known management institution of studies in Navi Mumbai. widened its footprint in the educational landscape with the aid of Techglide, a prominent education marketing company.
Even with its strong faculty base and academic accolades, BVIMSR struggled to modernize its marketing to compete in today’s digital-first environment. Students today expect different things from business colleges, and Techglide’s complete overhaul of the institute’s digital identity, alongside extensive SEO and Advertising Campaigns on Google and Social Media, modernized BVIMSR’s digital footprint.
Through consistent branding, targeted marketing using student-centric content, and routine updates to Google My Business (GMB), Techglide enhanced BVIMSR’s visibility, enabling the institute to engage with prospective students and boosting admission inquiries. Showcasing events, campus life, and student/alumni success stories fostered social media engagement and enhanced credibility.
Through these strategies, BVIMSR’s digital traffic and brand presence experienced a substantial increase, and the institution emerged as a prominent choice among management aspirants. Techglide’s cutting-edge strategies in educational marketing were instrumental in BVIMSR’s digital transformation and its contemporary, forward-thinking branding.
Conclusion
So, Techglide is one of the best choices for educational institutions to make their strong digital presence in the education sector. Techglide is the one that can effectively align marketing efforts with general institutional objectives. It understands and addresses the specific needs of its target audience. It also provides a clear and measurable path toward success in the competitive education sector.
