Introduction
What has captured the mind of today’s business is the nitty-gritty of social media. Nearly everything can be found on social media. And, even businesses are making use of social media to attract audiences, to boost engagement, and of course to increase their sales. It is where you will find all the people of the world. This makes social media marketing an essential part of any business.
But there is one more thing that makes social media presence more useful to businesses and that is social media optimization. Social media marketing or SMM and social media optimisation or SMO sounds similar to you but are two different aspects that go hand and hand while making marketing strategies for a business
Let us first understand what social media marketing is.
Social media marketing refers to combined efforts of both organic and paid Where, you or your team get the opportunity to promote a brand, boost their online engagement, drive traffic to their website from social media accounts, and boost their sales. Platforms used for this purpose are Facebook, Instagram, Pinterest, and others.
Key aspects of social media marketing are:
- Content creation.
- Engagement strategies.
- Collaboration with influencers and celebrities.
- Maintaining relationships with your customers through comments.
- Social media analytics and reporting.
What are the potential benefits if you employ social media marketing services in your business?
- Social media marketing provides the fastest way to promote your products and services.
- It helps you to target customers easily based on the likes, dislikes, their location, and their behaviour.
- It helps you to build brand visibility and trust among consumers through high quality content.
Now let’s talk about Social Media Optimisation
As the name suggests, it involves optimising your existing social media accounts and bringing them to the fullest level so that you can achieve your business goals easily. In simple words, it helps you to maximize your revenue. With the help of SMO, you can increase your organic reach and visibility of your brand in the eyes of the audience. SMO is optimising your brand’s content online through organic methods and improving strategies for enhanced online presence.
Key aspects of social media optimisation are:
- Optimising your social media accounts.
- Keyword research.
- Hashtag strategies.
- Content optimization.
- Building and fostering community through discussions and responding to comments.
- Sharing of content across multiple social media platforms.
What are the benefits that you will get through SMO?
- It has a strong focus on your organic growth and can save down your costs.
- Social media optimization helps to increase brand credibility and gain trust of your potential customers.
- It helps you to attract traffic to your website through social media interactions of your customers and referrals.
Coming to the point where you have to make a choice between SMM or SMO.
Must Read: What is ORM?
When can you go for a social media marketing strategy?
You should use social media marketing strategy for your business when:
- You need quick results, have a good budget, and are willing to take the risk of putting your money for desired outcomes.
- You want to reach a specific set of audience.
- You want to generate leads and nurture them for higher sales of your brand.
Choose social media optimisation:
- When you want to build long term trust, loyalty, and engagement among your audience.
- You prefer organically growing your brand and have focus on community based promotion.
- You have a limited budget and want to enhance your organic marketing strategies.
However, for an effective and sustained brand growth you should combine both social media marketing and social media optimisation. As, this will help you not only to increase your income but also reach a wider set of audience.
Basic tips to leverage your social media strategy
- Firstly, optimise your social media profile and build a content calendar for effective execution of content across multiple social media platforms.
- Second, promote your best performing content through paid ads like Meta ads, Instagram ads.
- Engage with your audience online through comments, shares, and likes, and encourage their feedback on your products and services.
- Lastly, check insights of your social media and refine your strategies as per the requirements of your business.
Conclusion
Now that we have understood the difference between SMM and SMO, we have got a clear idea that both of them are important and one without another can give your brand a lopsided growth, leading to poor engagement in future. Therefore, if you are an entrepreneur, a driving business, or an established brand in the market using both the strategies can drive meaningful sales for your brand.
If you are looking to enhance your social media presence and make good sales then consult Techglide for your business.
