Are you looking for educational growth in Maharashtra? Get in touch with our education marketing agency, Techglide. To achieve that you need improved student engagement, increased enrollment and a long-standing reputation of excellence. But the digital frontier is an extremely competitive environment. You have to do more than simply place advertisements and optimize your site. What you need is an Education marketing agency that has years of experience.
This is where education growth marketing firms come into play, equipping higher edtech with the strategic and technology-driven solutions their institutions need to grow in more sustainable ways. One such trendsetting emerging player in this space is Techglide – a company that’s transforming the way schools, institutes and colleges connect and communicate with their communities and stakeholders.
About Techglide
Techglide is an educational marketing company that caters to schools, colleges and universities by giving them a platform for global visibility of brands in their respective zones. Techglide merges data-driven marketing strategies with in-depth domain expertise on education to drive results that are Visible. The mission is to help modern market institutions prosper in the digital era.
The Education Sector and the Problem with Conventional Marketing:
Conventional marketing, such as newspaper advertisements, flyers, hoardings and T.V. commercials have their own places but often its effects falls short for educational organizations. Why?
- Limited targetings: You can’t limit specific people who see your message.
- No tracking of performance: You have no idea what works and what doesn’t.
- Weaker engagement: Students and their parents today are on the internet, not reading newspapers.
In other words, traditional methods can’t compete with the speed, flexibility, and scope of education marketing that’s specifically designed for institutes.
Why do you need an Educational Marketing Company for your Institutes
Working with a specialized education marketing company has many benefits:
- Targeted Outreach: Ensuring you are reaching the right students and parents that have a genuine interest in your programs.
- Better Online Presence: Making sure your school is appearing in prominent locations where prospective students may search – such as Google, social media or education portals.
- Compelling Storytelling: Developing relatable stories that communicate your value proposition, faculty expertise, and successful student journeys.
- Data-Driven Decision-making: Using analytics to measure campaign effectiveness to adjust efforts, and increase ROI.
- Trust and Reputation Development: Improving your online credibility and positive digital reputation through authentic engagement and reputation management.
- Keeping you on top of trends: Expert gurus who help you navigate the pace of change in the digital world by providing opportunities for new platforms and strategies.
Services: What We Provide at Techglide
Techglide provides a complete offering to schools with all key areas, including:
- Search Engine Optimization (SEO): Improving your website’s search engine ranking, allowing prospective students and parents to find your school/district more easily.
- Social Media Marketing (SMM): Creating a meaningful online community on Facebook and Instagram, providing updates about your campus life, student events, and student success.
- Pay-Per-Click (PPC) Advertising: Advertising to generate immediate leads for your school/district through Google, and social media advertising.
- Content Marketing: Providing value to your audience through blogging, newsletters, virtual tours, student stories.
- Website Design & Development: Building a user-friendly vehicle to market your school/district; these websites need to be responsive, mobile-friendly, and aesthetically pleasing. This sounds like a “brochure”, but it is your school’s “storefront”.
- Application Development: Creating custom mobile apps for student engagement and parent administration(e.g., schedule, grades, services, and opportunities).
- Branding & Identity: Designing a strong identity for your school/district through developing your own logo, brochures, and other marketing materials.
- Online Reputation Management (ORM): Monitoring and maintaining your school’s/district’s online reputation. Respond to feedback with transparency and build a high-quality reputation.
Key Differentiator of Techglide
Techglide exhibits multiple differentiators in a saturated marketing world:
- Education Orientation: Techglide demonstrates a fundamental understanding of the complexities, issues, and regulations of the education landscape, which sets them apart from general marketing agencies. They understand ‘educational ease’ and ‘student ease’, an important handicraft in education that will avail itself for better marketing strategy opportunities.
- Integrated Concept Marketing: Techglide presents through digital strategies from SEO, SMM, content, and paid ads, an integrated marketing approach by weaving multiple parts into the same plan creating a maximum impact and brand recognition.
- Technology-Based decisions for difficult solutions: Techglide uses all types of marketing possibilities and technology to build custom software and applications – pushing marketing beyond marketing, and into the understanding that institutions use marketing to engage with students based on the technology they use.
- Verified services and results: Either way, Techglide feel an important clarity is to provide, “numbers don’t lie, the measures must be, as should the campaigns”. They ensure results are tangible, through reporting and analytics as evidence that campaigns provide significance.
Difference b/w School & Higher Education Marketing
| Aspect | School Marketing | Higher Education Marketing |
| Audience | Parents primarily | Students themselves |
| Messaging | Safety, values, academic care | Career outcomes, faculty, infrastructure |
| Platforms | Facebook, WhatsApp, parenting forums | Instagram, Google Ads, LinkedIn |
| Funnel | Long-term relationship | Shorter, fast-moving admission cycles |
| Decision Time | Yearly admissions, mostly in March-April | Seasonal, program-specific windows |
Case Study: Jai Hind College, Mumbai – Transforming Outreach Through Strategic Educational Marketing with Techglide
Jai Hind College is one of the most reputed colleges in Mumbai, established in 1948, it has a long-standing history of academic excellence and vibrant campus life and culture. Even with a good reputation and leadership context-following, the college was facing significant stagnation in student inquiries and online traction; thus, while their in-person reputation and the college’s value were assured, the college’s digital footprint wasn’t truly reflective of their actual value as a brand. To be frank, Jai Hind College’s digital presence was almost non-existent. Their website wasn’t responsive, it was built years earlier and wasn’t compelling to read through, there wasn’t much social media presence that was sporadic, lacking in engagement, and had unclear branding. Their traditional marketing campaigns and advertising were almost exclusively print, reliance on newspaper advertisements, alumni conducted word of mouth, and education fairs.
They did have some level of traction, but all the touchpoints mentioned required cash, and without trackability, all subsequent conversions were opaque; therefore, they did not have the data-driven accuracy and scale needed for a modern educational institution, to justify their historical expenditures on advertising and marketing as clearly much wouldn’t have been efficient to promote growth.
Techglide was engaged and initiated the first steps to transform things. The first project was to give the college its new online identity. Techglide completely redeveloped the college website to reflect a modern, mobile-friendly and easy to navigate site and added the necessary SEO optimizations to ensure the site would not only perform well, but had the best possible visibility on search engines. In addition to the branding work, Techglide prepared a content strategy for the college that included: the identification of student and alumni success stories, highlights of campus life, academic accomplishments, and current student testimonials.
So what happened? The results were substantial: compared to when Techglide started, the college’s website traffic increased by 260% with 5x more online inquiries, and a significant increase in out-of-state applications. They gained over 400% increase in Instagram engagement in the student community with reels and staff and alumni video content going viral. Ongoing Google Ads campaigns with Techglide were implemented at peak times during the admissions cycle, which allowed the college to secure high-intent traffic, and secure a conversion for the college with a Google Ads campaign, a dedicated landing page, and lead management system.
Jai Hind College, today, demonstrates the need for even the most prestigious institutions to adapt their marketing approach. By partnering with Techglide, the college was able to reach a wider audience and engage deeper, more meaningful connections with students, where they interact, using the language they understand, and with messages that resonate with them. The case shows how the right marketing partner can help open another chapter of digital growth and visibility for educational institutions.
Our Testimonials
Virendr Singhal (Dec 11, 2023): “Highly recommended. They have great employees.”
Dikshant Sharma (Dec 4, 2023): “Techglide’s SEO is Great! They improved our website a lot. They’re the best!”
chanakyaiasacademy (Dec 4, 2023): “Techglide’s SEO SMO service is amazing! They really helped our website get more attention online.”
Conclusion
In a fast-paced changing education system, having a positive growth-focused marketing partner like Techglide is crucial. Whether you run a school and want to see more enrollments, or you manage a college and want to differentiate yourselves from hundreds of other colleges, one thing is clear, marketing for your institution is a priority — not an option.
With Techglide you aren’t just marketing your Institute, you are building an educational impact legacy.
