A sign of the times in this digital age, where education goes beyond just taking place in the classroom. When potential students consider institutions, the way they present what they offer is as important as what they provide. With schools, colleges, and coaching institutes facing increased competition as well as changing student preferences, the effectiveness of word-of-mouth and printing posters on walls has been drastically reduced. Educational growth marketing has become an excellent option for educational institutes. There are many companies helping schools or colleges with this, and one which you can choose in Nagpur is Techglide.
About Techglide
Techglide is an educational marketing company that helps schools, colleges and ed-tech companies grow their brand, students and online presence. Techglide is not a general marketing agency. Because they work exclusively in education they know all the ins and outs of the education sector – the cycle of admissions, the behaviour of students, the expectations of parents and the digital side of education.
Why Traditional Marketing Can’t Keep Up in the Education Space
Traditional marketing, while still relevant, cannot keep up with the modern student’s journey:
- Limited Reach: Print advertisements, videos, and radio ad spots have reach, but often untargeted reach as well. Digital platforms allow for specific targeting to build on demographics, interests and behavior.
- Measurement: It is hard to get a true ROI on a billboard or newspaper advertisement. Digital channels allow data and analytics to provide real-time and accurate information about performance to create better campaigns.
- One-way Communication: Traditional marketing is often a monologue. Digital platforms can often facilitate two-way communication to facilitate engagement, answer questions, and build a community around the institution.
- Credibility and Trust: Students today are looking for real information. Online reviews and testimonials as well as informative content can generate trust far better than a few well-designed pages in a pamphlet.
Why Do You Need an Education Marketing Company for Your Institute?
When you partner with an education marketing company, you gain many advantages:
- Expertise in Education Niche: Marketing education is unique and a full-time education marketing company understands what motivates students and parents, the regulatory environment, and the goals of the educational institution: general enrollment goals, reputation, or alumni engagement.
- Targeted Outreach: Education marketing agencies deploy sophisticated digital marketing tools to identify and attract the demographics of the ideal customers, and only those customers.
- Brand Building and Reputation Management: Education marketing companies present a strong institutional brand narrative, and monitor and manage your brand identity, to showcase your institution’s strengths and values.
- Increased Admissions: Education marketing companies curate digital marketing campaigns across multiple digital platforms that attract high-quality leads to transform leads into admissions.
- Cost-Effectiveness: Digital marketing is more cost-effective and flexible than conventional media; thus, education marketing services can provide unrivalled cost-effectiveness; i.e. generate greater ROI.
- Competitors and Disruptors: The digital landscape is forever changing. Education marketing companies constantly adjust to a changing landscape to ensure your institution is ahead of the competition .
Difference Between Higher and School Education Marketing
| Aspect | School Marketing | Higher Education Marketing |
| Target Audience | Parents & guardians | Students (and sometimes parents) |
| Decision Makers | Safety, values, proximity | Career outcomes, reputation, faculty, placements |
| Campaign Focus | Emotional storytelling, trust, locality | Course details, alumni success, digital branding |
| Channel Preference | Facebook, local influencers, offline events | Instagram, YouTube, SEO, LinkedIn, digital ads |
Case Study of a Nagpur College
Let’s see a college in Nagpur, “Nagpur Institute of Technology (NIT)”, which has recently been struggling with declining student enrollment and brand awareness and is not getting credit for the quality of programs it offers. NIT decided to engage Techglide.
The Problem: NIT had an antiquated website, almost non-existent social media presence, and they were reliant on outdated traditional print advertising which proved ineffective.
- Techglide’s Solution:
- Website Redesign & SEO: Techglide redesigned NIT’s website to be mobile-first and engaging optimised with a suite of search relevant keywords, “engineering colleges Nagpur”, “B.Tech admissions Nagpur”, and more.
- Content Marketing: Techglide built a content strategy, meaning writing various blog posts on different career paths, celebrating student success stories, faculty interviews, and highlighting events on campus with weekly jobs posted on social media. They created engaging video campus & lab tours.
- Social Media Strategy: Techglide launched branded and active campaigns on Instagram and Facebook, showcasing student life, academic achievements, and capturing success stories from alumni. They targeted high school students in Nagpur and surrounding areas with promotional ads for those interested in STEM fields.
- PPC Campaigns: Technology focused Google Ads were designed for specific course inquiries with intent and to be at the top of search results for prospective students.
- Online Reputation management: Asking students and alumni to leave reviews and responding verbally to inquiries and feedback.
- The Results:
- In just six months of working with Techglide:
- NIT experienced a 30% increase in traffic to their website.
- Requests for admissions increased by 25%.
- They received a large amount of engagement on social media, with a 40% increase in followers and increased engagement.
The college’s online reputation was further supported by the number of positive reviews, as well as brand recall of NIT among prospective students and prospects in Nagpur.
This hypothetical case study illustrates the real impact of implementing a focused growth marketing strategy for educational organisations.
Conclusion
In the ever-changing landscape of education marketing, the education sector is more competitive than it has ever been. Just good quality education will not cut it anymore; an educational institution truly needs to promote their value, find their audience, reach their audience, and be a credible source for education that has standard operating procedures. Education growth marketing firms such as Techglide in Nagpur are marketing experts that have the tools to provide publications with marketing strategies. Embracing modern-day marketing strategies and educational institutes can allow themselves to be distinctive, recruit the proper talent, and continue to have an impact in the learning of the future.
