Techglide, is a leading educational marketing company that is located in Agra. It is a company that is engaged in educating educational institutions through digital marketing solutions. With its strategic approach and result-oriented nature, our company is the one which gets the maximum attention and recognition from the clients. We help schools, colleges, and institutes that benefit from the company by getting their online presence enhanced, more students attracted, and getting brand equity built up.
We as a team comprising skilled marketers, designers, and education specialists, blend creativity with data-driven strategies to achieve the desired impact of campaigns that lead to growth in a tangible way. The company which is their trustworthy partner in educational marketing is the best they can get in Agra – this is what the educational organizations judge/decide after they have been served the Techglide services.
About Techglide
Our commitment is to provide innovative marketing solutions that resonate with educational principles, which are to inform and help, therefore, we do not only help the institutions to increase their number of students but also to educate the public with the right information that the institutions can provide them in a simple way through the use of creative content. We focus on strategy, creativity, and performance to deliver a full range of services to our clients. These services include SEO, Social Media Marketing, Paid Advertising, and Content Creation.
Our skilled team along with the customer-centric approach of our company is the main reason for the tangible outcomes we achieve — getting the brand more visible, recognized, and chosen. We use data-driven insights and develop marketing strategies that are customized to the needs of each client, thus, we become their preferred partner for growth in the education industry when they are schools and educational organizations that want to be successful in the sector.
Our Marketing Services for Educational Institutions
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is definitely one of the major factors that first need to be looked into for your organization to show up online to a wider audience, thus also bringing new students in.
- Responsive Website Design: The majority of parents and students are using mobile devices to surf through the internet; therefore a fully responsive and quick loading website is a must. The website should provide an effortless user experience for all screen sizes meaning both visitors and search engines will be able to navigate and interact with your content without any difficulties.
- Keyword Optimization: Find and take advantage of keywords that are commonly used by future students when they are looking for a school, and necessary information, like “computer science degree” or “art programs in [city name].” By using these keyphrases naturally on your program pages your website will be more visible on search engine result pages.
- Local SEO: If your institution has a brick-and-mortar campus, then optimizing for local searches is a must. Maintain the quality of your Google Business Profile by providing up-to-date, accurate, and consistent information and motivate students to write positive reviews. This will make your school stand out in the local searches as well as on Google Maps.
- Content Creation: Enhance your school’s image and worth to the world by the means of publishing worthy and useful content such as blog articles, research, news, and faculty spotlights. These pieces not only increase the school’s organic reach but also set the school as one of the leaders in the academic community.
Social Media Marketing (SMM)
- Visual Storytelling: Get the interest of the audience by posting engaging photos and videos that represent the events on campus, student life, and success stories via Instagram, Facebook, and other platforms. Visual content is a way of showing the world what your institution is and it creates a close emotional bond with those who see it.
- User-Generated Content: Motivate students to take part in hashtag campaigns that share their unique experiences. Besides the increased number of followers, this also brings authenticity to your brand as it allows your community to be the face of your institution but in their own voices.
- Facebook: Make the most of Facebook to reach out to parents and the local community. Announce the upcoming events, activities on the campus, and the accomplishments of the students to keep everyone in the loop and engaged.
- LinkedIn: Use LinkedIn for networking in the education sector, professional collaboration, recruitment of faculty, and promotion of graduate programs. It is the best platform that can be used to emphasize academic excellence and to get credited by the professional circles.
Content Marketing
- Student Stories: Research and publish real testimonials and success stories from college students and alumni. Genuine, direct experiences promote trust and attract prospective students and their families to enroll.
- Engaging Video Content: Develop brief, premium videos that portray college facilities, student experiences, and developmental opportunities of the students. On-demand tours and lifestyle videos can be a great application for both local and international students by delivering a real but virtual campus life.
- Informative Blog Posts: Give answers to the questions about admissions, career outcomes, and campus culture through detailed and well-written articles in the blog. By offering valuable info, your institution becomes a reliable and student-friendly resource provider.
Pay-Per-Click (PPC) Advertising
- Targeted Campaigns: Do complete keyword research that will help you come up with highly targeted pay-per-click campaigns that will bring coverage and attention to your programs and events. Besides that, you can also add display advertising to have the maximum brand exposure and reach a large number of people.
- Social Media Ads: Advertise your programs on the platforms which are most likely to be used by your target audience like Facebook and Instagram. Demographic targeting—the ads will be shown to the people of a certain age, location, and interest—should be used to get the most out of your ads as the potential students who see your ads will be the most relevant ones.
- Retargeting Campaigns: Seek out again the help of those who have visited you before and may have interacted with your content but didn’t make a formal request for information or a submission of an application. Show retargeted ads on social media and other websites to remind them of your offerings and encourage conversion.
Benefits for Educational Institutions
- Increase Visibility: Develop engaging social media pages and SEO-derived content allowing your school to be recognized by prospective students making their study decisions.
- Increase Enrollment: Benefits of using data-based campaigns and automated nurturing easier processes for qualified leads toward enrollment.
- Build Brand Loyalty: Trust is developed through reliable engagement, further communication, and a solid reputation online, all leading to greater trust in your school’s brand.
- Optimize Return on Investment: Targeting ad spend allows for more efficient deployment of marketing dollars and drives to prospective customers that are most engaged and qualified.
- Increase Retention: Capable of supporting students and facilitating each student engaging in thoughtful ways digitally gives each student the feeling of worth, eventually leading to a level of satisfaction and retention.
Steps for Effective Educational Marketing
- Define your objectives: The first thing that you lay out in front of you is your marketing goals which should be clear from the start, i.e. whether these goals are to raise enrollment, get more engagement or deepen the engagement of the existing audience will decide the way of one’s marketing communication.
- Identify your audience: The people you are targeting, their demands, and preferences are the ones that you should thoroughly research. Tailored campaigns will not work if you don’t have a clear understanding of your audience.
- Leverage multiple channels: Get the best of both worlds by going digital with SEO, social networking, email, PPC, etc. and at the same time using traditional methods like holding events and inviting people to visit the campus to get the maximum output from both approaches.
- Invest in content marketing: Demonstrate the knowledge of your school through helpful blogs, videos, infographics, and webinars that deliver real value to families and customers.
- Build a trusted online reputation: Make students and their parents trust you by giving proper attention to reviews, letting people see the good words from others, and offering social proof to customers.
Conclusion
Creativity, quality customer service, and deep marketing experience in the education sector have helped us, and we have been recognized as one of the best education marketing companies in Agara. Besides, our full-service web design & development agency offers a wide range of digital marketing services such as Search Engine Optimization (SEO), social media marketing, content creation, and lead generation. We create personalized online plans that are goal-oriented for the school sector to get a hold of the digital market and attract more students.In a challenging digital environment, which is constantly changing, we are still able to keep and even extend the trust of our clients by delivering creative and customer-satisfaction focused solutions, which, without fail, conform to the goals of each institution.
